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Ian NewcombeMarch 16, 2015 Mobile retail technology is essential for retailers to successfully increase basket size. With the variety of options out there, which mobile retail technologies should retailers be using? Mobile revolution The proportion of retail purchases made on a mobile phone or tablet rose to 34% in the first quarter of 2014, from 20% … Continue reading The Top 8 Mobile Retail Technologies to Help You Increase Basket Size
By Andrew Sheridan, Published November 9, 2014 As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. It has always been important to measure the results of your marketing efforts, and professional marketers now rely more heavily on the technology that supplies … Continue reading Top 6 Marketing Measurement Technologies
by Amanda Hinkle, Oct 23, 2014 Ready or not, here it comes. A wave of marketing that has been growing for years — contextual marketing — will reach new heights in 2015. If your organization does not have the ability to capture and leverage a significant amount of data for personalizing and “right-timing” your … Continue reading In 2015, Automation Technologies Will Ease Path To Contextual
