How Technologists Are Selling AI To Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, October 27, 2023 Artificial intelligence grew up this year, advancing into generative and other types. It is changing search advertising and marketing, television and other media, as well as how creative is produced and automated. It has become the dominant theme across … Continue reading How Technologists Are Selling AI To Marketers
Tag Archives: technologists
Replay: MarTech Live explores the many minds of marketing technologists
For our first session we invited perhaps the most influential marketing technologist in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot. Kathy Bushman on August 28, 2020 Scott Brinker of MarTech Conference, HubSpot and Chiefmartec At MarTech Today, we create content for marketing technologists, the superheroes of modern marketing that … Continue reading Replay: MarTech Live explores the many minds of marketing technologists
Training, support duties stand out in marketing technologists’ list of responsibilities
MarTech Today’s 2020 Career Survey shows 91% of MOPs professionals — the Operations Orchestrators — own training and support tasks as well as workflow and processes. Amy Gesenhues on April 23, 2020 If you asked more than 200 marketing technologists to list their primary responsibilities, you’d think “operating marketing technology products” would be a more … Continue reading Training, support duties stand out in marketing technologists’ list of responsibilities
CRM, data science, and website design skills are the most important for over half of marketing technologists
A new report spotlights the evolution of the marketing technologist. Barry Levine on November 10, 2016 You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine … Continue reading CRM, data science, and website design skills are the most important for over half of marketing technologists
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