See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. MarTechBot on September 23, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model … Continue reading Role of a marketing technology manager: Best of the MarTechBot
Tag Archives: Technology
What technology would you bet on in the martech race?
Dive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy. Mike Maynard on September 12, 2024 There are over 14,000 martech tools, according to ChiefMartec and MartechTribe. It’s an overwhelming number that no one can keep up with. To make things worse, many of these … Continue reading What technology would you bet on in the martech race?
3 elements of a customer technology strategy
Tips for shifting from siloed martech, salestech and support tech to a cohesive strategy for seamless customer interactions. Frans Riemersma on August 21, 2024 Delivering a seamless customer experience is crucial for staying competitive. Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. An integrated customer … Continue reading 3 elements of a customer technology strategy
Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation
July 11, 2024 Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation KPMG has a 10-year history of elevating women’s golf through the KPMG Women’s PGA Championship, and the next advancement was about technology BY FastCo Works At this year’s KPMG Women’s PGA Championship at Sahalee Country Club, seasoned competitor Amy … Continue reading Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation
Large Language Models Have A Unique Voice That Technology Can Detect
Large Language Models Have A Unique Voice That Technology Can Detect by Laurie Sullivan , Staff Writer @lauriesullivan, May 31, 2024 Artificial intelligence (AI) has come under fire lately, whether it is OpenAI’s technology mimicking the voice of Scarlett Johansson or concerns around voice selection processes, or copyright content infringement for audio, video and text. … Continue reading Large Language Models Have A Unique Voice That Technology Can Detect
Infillion’s MediaMath Technology Powers A Revised Walmart DSP
Infillion’s MediaMath Technology Powers A Revised Walmart DSP by Laurie Sullivan , Staff Writer @lauriesullivan, May 1, 2024 Laurel Rossi, chief revenue officer at Infillion, says the company’s plan is to bring new options to the programmatic marketplace through the relaunch of MediaMath technology will support the fastest-growing sector in advertising: retail media. Infillion has announced … Continue reading Infillion’s MediaMath Technology Powers A Revised Walmart DSP
Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology?
Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology? by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2024 Cyber thieves have learned to engineer attacks using AI deepfake injections to fool humans, gain access by tricking the helpdesk, and launch costly ransomware attacks that net them millions. Many have begun to use generative … Continue reading Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology?
15 Tips for Choosing the Right Finance Technology Solutions for Small Businesses
15 Tips for Choosing the Right Finance Technology Solutions for Small Businesses GRIT DAILY / Last Updated: Dec 5, 2023 When navigating the complex world of finance technology for your small business, it’s crucial to hear from those at the helm. We’ve gathered fifteen insights, from choosing scalable financial solutions to valuing mobile accessibility … Continue reading 15 Tips for Choosing the Right Finance Technology Solutions for Small Businesses
AI driving an exponential increase in marketing technology solutions
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence. Kim Davis on December 5, 2023 The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, … Continue reading AI driving an exponential increase in marketing technology solutions
The latest in AI-powered marketing technology releases
A UK government report on jobs most at risk from AI included lawyers, psychologists and clergy in the top 15. Constantine von Hoffman on November 30, 2023 AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The United Kingdom’s Department for Education’s “The Impact of AI … Continue reading The latest in AI-powered marketing technology releases
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