How To Prove Performance For Television And Radio by Laurie Sullivan @lauriesullivan, May 17, 2020 Dan Granger, CEO and founder of performance marketing agency Oxford Road, uses the word “attribution” to describe getting as close to the truth as possible when it comes to proving performance for television, radio and podcasts, but there are several … Continue reading How To Prove Performance For Television And Radio
Tag Archives: Television
The Evolution of Television – or – How Millennials are Changing the Advertising Game [Infographic]
Will Price — April 7, 2017 Follow @lordwilliam— April 7, 2017 Oh, TV. You lovely mass of tubes, electricity, information, bleeps and bloops, canned laughter, and people getting hit in the groin. What ever would we do as a civilization with you around? Without TV, how would we ever have witnessed some of history’s’ most … Continue reading The Evolution of Television – or – How Millennials are Changing the Advertising Game [Infographic]
Brands Take YouTube Talent To Television To Connect With Millennials
by Laurie Sullivan @lauriesullivan, June 29, 2016 An increasing amount of digital video content these days ends up on television, according to Jamie Byrne, director of YouTube Creators. “Digiorno used their digitally created content that first ran on YouTube for television spots,” he said. The Digiorno ads featuring prominent YouTube creators are intended to connect with Millennials. … Continue reading Brands Take YouTube Talent To Television To Connect With Millennials
Advertising in 2015: How to Strike the Balance Between VOD and Television
Laura ColeSeptember 14, 2015 In a modern, sensationalist media driven world, one industry or another always appears to be on the verge of extinction. Last year it was the traditional SEO industry, which was deemed to be moribund in the face of constantly evolving Google algorithms and the proliferation of content marketing. While the boundaries … Continue reading Advertising in 2015: How to Strike the Balance Between VOD and Television
Marketing: Understanding Television Audiences on Social
Hannah TregearAugust 31, 2015 As a broadcaster or advertiser, there are countless ways to research your audience, both online and offline. It can however, be a challenge to establish which disciplines are best to accurately analyze your audience, especially as audience behavior is changing so rapidly. Marketers have long relied on market research to decide … Continue reading Marketing: Understanding Television Audiences on Social
Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television
by Laurie Sullivan, November 26, 2014 Carnival, the world’s largest cruise line, rolled out its first multi-brand marketing initiative this week. The strategy supports all nine of its global brands through search engine marketing, a newly designed Web site, contests, social media and television spots. The marketing program aims to educate consumers on the … Continue reading Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television
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