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Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning. Michele Morelli on April 16, 2025 2025 is shaping up to be the year of AI — or is it? Every martech vendor seems to be slapping an “AI-powered” label on their … Continue reading How to tell if it’s real AI or just automation at a higher price
January 21, 2025 3 steps to tell your brand story when nobody knows your name Authenticity and understanding your audience, paired with the right channels, is key. BY Grace Keith Rodriguez You’ve invested your time, energy, and resources into building your company. Now you’re met with the new challenge of building your brand, telling your story, … Continue reading 3 steps to tell your brand story when nobody knows your name
January 21, 2025 I don’t need a court case to tell me Google is a monopoly E-commerce businesses globally must compete on one main street where prime real estate goes to those willing to pay the price. BY Maureen Brown As an e-commerce entrepreneur, I loathe Google. I know all too intimately after spending $2 million … Continue reading I don’t need a court case to tell me Google is a monopoly
November 03, 2024 This exceptional free speed tool will tell you if your ISP is lying See if your internet provider is actually delivering on its promises with this simple and effective online testing resource. BY Chris Hoffman Are you getting the internet speed you’re paying for? It’s an important question. After all, your internet service … Continue reading This exceptional free speed tool will tell you if your ISP is lying
August 13, 2024 Should you tell your boss you have another job offer? It can be difficult to decide if, when, and how to tell your boss that you’ve received a new job offer. Here’s what to consider. BY Karen Walker If you’re fielding calls from recruiters—either because you’re seeking a new position or new opportunities … Continue reading Should you tell your boss you have another job offer?
August 02, 2024 How to tell if you are a personality hire On social media, workers are dividing themselves into ‘technical hires’ and ‘personality hires.’ Which one are you? BY Henry Chandonnet Hiring managers are looking for many things in future employees: practical skills, efficient work ethic, a goal-oriented mindset. But for some, personality defines a … Continue reading How to tell if you are a personality hire
July 09, 2024 Etsy will now tell you what role a seller had in a product’s creation The online marketplace is requiring all items to be listed as either “made by a seller,” “designed by a seller,” “sourced by a seller,” or “handpicked by a seller.” BY Jessica Bursztynsky Etsy is adding news tags to products … Continue reading Etsy will now tell you what role a seller had in a product’s creation
Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results. Sarah C. Weiss on May 20, 2024 If humans are wired for connection, why rely on bloated decks, endless data points or jargon-filled messaging to convey your company’s messaging? Research shows that when we hear a story, our brains … Continue reading Show, don’t tell: How storytelling leads to lasting brand impact
What Reddit Trending Search Terms Tell Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2024 The number of daily active users on the Reddit platform has skyrocketed to 82.7 million in the quarter since the company went through its initial public offering (IPO) in March — up 37% compared with the same period last … Continue reading What Reddit Trending Search Terms Tell Advertisers
March 13, 2024 Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide As the presidential election nears, ‘Murthy v. Missouri’ will have major implications for online discourse. BY Issie Lapowsky Government officials have been talking tough to Big Tech for years now. President Biden has … Continue reading Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide
