Tag Archives: Tell

7 Issues Employees Refuse To Tell Their Manager

Employee Engagement

by Peter Stark November 8, 2015 Follow @peterbstarkNovember 8, 2015 Great leaders are in tune with their team and aware of what they’re really thinking and feeling. When we think about the competencies of a great leader, the following are some of the key attributes: Communicates a compelling positive vision of the team or organization’s … Continue reading 7 Issues Employees Refuse To Tell Their Manager →

Consumers Can’t Tell The Difference Between Sponsored Content And Editorial

Content Marketing

In a new study, consumers identified native advertisements as articles a large percentage of the time. Ginny Marvin on September 9, 2015  No matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to confuse sponsored content (aka native advertisements) with actual articles, according to the latest survey from Contently. … Continue reading Consumers Can’t Tell The Difference Between Sponsored Content And Editorial →

3 Ways to Let Customers Tell You How to Design Your Website

Web Design Guidelines

Rick WhittingtonSeptember 8, 2015 What’s the best way to get direction on designing your website? Your customers hold the key. Read on below… Did you know that when prospects visit your website, they leave cues that you can collect about their behavior on your website? This data can help you design a better website for … Continue reading 3 Ways to Let Customers Tell You How to Design Your Website →

“We Test Everything” And Other Lies Online Marketers Tell

Marketing Guide

If you don’t have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it’s not a good idea. David Rodnitzky on August 25, 2015  Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d … Continue reading “We Test Everything” And Other Lies Online Marketers Tell →

The B2B Native Advertising Challenge: Can You Tell, Not Sell?

Ad Targeting

Terry MoffattAugust 25, 2015 It’s easy to understand the buzz around native advertising today. Combine the compelling performance data about native advertising with the list of major media companies feeding native ads and you have to be thinking, “We gotta do some of that.” Native advertising, however, is a slightly different Ad Men animal, especially … Continue reading The B2B Native Advertising Challenge: Can You Tell, Not Sell? →

Consumers Tell All: Should The Person Delivering Your Packages Wear a Uniform? [Infographic]

Customer Service

Harry WhitehouseAugust 25, 2015 When most people receive a package, they might wonder what’s in the box. But it turns out there’s another question that is important to consumers: what is the delivery person wearing? Delivery people (or couriers) from traditional shipping carriers (FedEx, UPS and USPS) wear uniforms, but this is not always the … Continue reading Consumers Tell All: Should The Person Delivering Your Packages Wear a Uniform? [Infographic] →

Why Marketers Must Tell a Compelling Visual Brand Story

Marketing Strategy

Grant MunroAugust 4, 2015 1.44 Billion, 300 Million, 302 Million. Those are the estimated number of users on Facebook, Instagram and Twitter respectively. With userbase growth forecasted to remain in double digits for all three networks for the next few years, there is unprecedented potential for marketers to share their brand story on a large … Continue reading Why Marketers Must Tell a Compelling Visual Brand Story →

The Easy Way To Tell If Your Website Was Built Using WordPress Software – Newbie WordPress Tutorial Series

WordPress

Renee ShupeJune 9, 2015 It used to be that blogs looked like blogs and websites looked like websites. One could easily tell the difference between the two. Then the WordPress CMS came along and revolutionized the online publishing world. Now, it’s getting increasingly more difficult to tell the difference between what software is being used … Continue reading The Easy Way To Tell If Your Website Was Built Using WordPress Software – Newbie WordPress Tutorial Series →

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