By Clint Rainey March 22, 2022 Roughly one-third of the U.S. workforce—52 million people—earn less than $15 an hour, according to a new report from anti-poverty advocacy group Oxfam America. And these workers, whose annual pay comes to less than $31,200 a year, are disproportionately not white men, the group found. “Women and people … Continue reading How many workers earn less than $15 an hour in your state? These maps will tell you
Connecting The Dots In Marketing Measurement To Tell A Story To Your Board by Renee Spurlin , March 11, 2022 When was the last time your board, or top execs, asked how many impressions a campaign received? Or what type of blog content is performing best? I’m guessing never! Yet many marketing performance reports … Continue reading Connecting The Dots In Marketing Measurement To Tell A Story To Your Board
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience. Chris Wood on January 13, 2022 Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. “Data doesn’t speak … Continue reading How to tell an effective data story: Tips from Nancy Duarte
5 Way To Tell If Your Website Works by April Obeidzinski , August 26, 2021 The following was previously published in an earlier edition of Marketing Insider. Aside from the obvious indicators of a bad website, such as only having a single landing page, bad copy, or poor visuals, here are ways to determine … Continue reading 5 Ways To Tell If Your Website Works
Sophie Beard June 14, 2021 If your client asked you how their social media performance compares to competitors, could you answer? When it comes to social media activity you don’t just have to be on top of your clients’ accounts, but competitors too. Social media is an increasingly crowded space so you need to be … Continue reading Competitive Benchmarking. Why Does It Matter and What Can It Tell You?
Jake Rheude April 8, 2021 The sky is (seemingly) the limit Online sales accounted for 21% of US retail sales in 2020, compared to 16% in 2019. It is fitting to end this article here. Undoubtedly, eCommercAs the first quarter of 2021 comes to an end, we’re seeing promising signs of recovery from the COVID-19 … Continue reading 7 Statistics That Tell the Story of eCommerce in 2021
Corie Stark October 29, 2020 In 1990, the American with Disabilities Act was put into law to protect people who require physical accommodations in indoor and outdoor facilities. When it first passed, websites were a new phenomenon, and no one considered the possibility of digital assets needing to be accessible. However, there have been multiple … Continue reading How to Tell if Your Website is ADA Compliant
Color-Coded Maps Tell Marketers Where They Need To Increase Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, September 18, 2020 Commerce Signals, a Verisk Financial company, has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors. The color-coded map in a dashboard — … Continue reading Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Katy French August 12, 2020 No matter how great your company is, finding the right talent is tricky. You need to reach the right candidates, show them why they should want to work for you, and create a consistent experience, from the first time they encounter your brand, to the moment they accept the job … Continue reading 10 Ways to Tell Your Employer Brand Story in Your Hiring Process
Sarah Kelley August 6, 2020 Eight seconds. That’s how long you have to grab your website visitor’s attention before distractions start to take over. That’s how long I have to convince you that you’re going to learn something from this story. Donald Miller, CEO of StoryBrand, provides an easy structure that helps all kinds of … Continue reading How to Tell a Story With Your Website
