Katy French July 20, 2020 How do you show people what type of employer you are, how you’re making a difference, and why they might want to come work for you? By telling the story of your employer brand. The better you can break down the walls of your company, take people behind the scenes, … Continue reading 10 Ways to Tell Your Employer Brand Story (With Awesome Examples)
Kerry Dye — January 23, 2020 If you’re wondering whether your website has been moved over to mobile-first indexing yet, there are two easy ways you can check this. Use the URL Inspection Tool in Google Search Console Check for Google Search Console notification emails Ideally, you’ll want access to the Google Search Console (GSC) … Continue reading How to Tell if Mobile-First Indexing is Enabled
Alasdair Macleod — January 20, 2020 The topic of my blog today is another one that is common on client’s sites. The use of the terms Showcase, Show & Tell or Sprint Review. In this situation, there is likely to be a broad mix of people fulfilling the Scrum Master roles. These could be client … Continue reading Showcase, Show & Tell or Sprint Review
John Lincoln — December 12, 2019 Follow @johnelincoln 10 years ago, SEO was a whole different ball game. We saw Panda stomp out keyword stuffing and Penguin take on link schemes. Looking at the Google updates of 2019, one thing is for certain, we’re closing out the 2010 search era with a bang. The March … Continue reading What Google 2019 Search Updates Tell Us About the Future
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a sequence you define – to engage audience on YouTube. Brooke Osmundson on November 4, 2019 Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform. Every … Continue reading Tell your brand’s story through video ad sequencing
Dan Moyle — October 14, 2019 Follow @danmoyle Go ahead and ask yourself: How does my website perform for my business?Does my website actually generate revenue?Is my website drain on expenses? If you don’t have the answers to these questions, you may need a checkup. Find out the health of your website (and your marketing … Continue reading 6 Ways to Tell if Your Website is Healthy or Terminal
Ashley Hill — October 4, 2019 You’ve done it: You’ve planned, you’ve designed, you’ve written great copy, and finally, you’ve launched your landing page. Now, all you have to do is wait for the leads to roll in. Only they aren’t rolling in. Or at least, not the way you hoped they would. Your landing … Continue reading How to Tell If Your Landing Page is Broken
Nicola Els — September 18, 2019 — September 18, 2019 This the first of a 3-part blog series, in which Nicola Els provides valuable insight into human-centered communication. In this first post, Nicola discusses 5 underlying causes of a fractured digital experience, the organizational symptoms and what customers are likely to experience as a result. … Continue reading How To Tell If Your Company’s Digital CX Is Fractured
Paul Keijzer — September 16, 2019 Follow @Paul_Keijzer — September 16, 2019 Trust needs to exist at the core of every professional relationship. Why? Because if you think about it, a tightly interlinked chain of events needs to occur in any organization in order to attain results. To maintain this chain, people need to trust … Continue reading 4 Sure Ways to Tell if Your Boss is Trustworthy
Ibrahim Kareem — June 27, 2019 Follow @IbrahimOKareem — June 27, 2019 SEO metrics are a good way of assessing the performance of your website. Over the last few years, SEO has gained popularity, and with it, customer expectations have also risen. If you are still wondering what these metrics are and what they can … Continue reading What SEO Metrics Can Tell You About the Value of Your Website
