Amanda Abella — March 23, 2018 — March 23, 2018 Sometimes your best course of action is to stop outsourcing. The reality is that outsourcing too much is a thing and it can easily lead to profit leaks. The good news is it can also easily be avoiding. Now, this may sound counterintuitive. After all, … Continue reading Are You Outsourcing Too Much? 4 Ways to Tell
Tag Archives: Tell
What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research. Bryson Meunier on February 9, 2018 You may have heard a voice search revolution is upon us. It seems a new article pops … Continue reading What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
How to Tell Better Stories with YouTube Bumper Ads
Ana Gotter — January 16, 2018 Follow @ana_gotter — January 16, 2018 If you’re going to be telling your story in attempts to raise brand awareness, would you rather do it in a single three minute long video, or a short video that’s kept under fifteen seconds or less? Most people would choose the longer … Continue reading How to Tell Better Stories with YouTube Bumper Ads
Email Blacklist: How to Tell If You’re on It (and What to Do If You Are)
Josh Slone — December 8, 2017 — December 8, 2017 Landing on an email blacklist can be like purgatory. In this post we share how to handle it. I don’t watch much network T.V., but I was a sucker for the show Burn Notice. And, believe it or not, it relates to being on the … Continue reading Email Blacklist: How to Tell If You’re on It (and What to Do If You Are)
How to Tell if Your Content Marketing is Working [Infographic]
Mike Lagman — November 27, 2017 Follow @mikezlagman — November 27, 2017 The purpose of content marketing is clear: lead generation and/or sales. Every content marketer will be uniform in their response if you ever ask them what their content is for. The same specificity, however, tends to escape marketers if you ask them how … Continue reading How to Tell if Your Content Marketing is Working [Infographic]
3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!)
Allen Finn — November 21, 2017 — November 21, 2017 Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you … Continue reading 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!)
Facts Tell, But Stories Sell – Great Brands Are Storytellers
Carol Forden — October 23, 2017 Follow @carolforden — October 23, 2017 Fotocitizen / Pixabay For content marketing to be effective, you need to master the art of storytelling. Its long been known that facts tell, but stories sell. Great storytelling and content marketing planning requires a structure of a compelling story. Powerful stories need … Continue reading Facts Tell, But Stories Sell – Great Brands Are Storytellers
3 Truths No One Will Tell You About Building a Successful Business
Amanda Abella — September 14, 2017 — September 14, 2017 Have you ever noticed Instagram is a collection of photos where people are “living the dream”? The images are perfectly stylized as the person posting boasts about their successful business. Let me be clear, I don’t take issue with marketing. After all, I do it … Continue reading 3 Truths No One Will Tell You About Building a Successful Business
Storytelling for action: Why brands need to tell a complete story
Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy. Peter Minnium on September 8, 2017 The sole predictive factor for the success of Super Bowl ads is the degree … Continue reading Storytelling for action: Why brands need to tell a complete story
Amateur vs. Professional Video Production: 5 Ways to Tell the Difference
Steph Marsh — August 23, 2017 — August 23, 2017 Video is everywhere. It’s the shiny (not so new) toy that everyone (and every business) wants to play with. And now they can. Smart phones today can shoot in HD and laptops are even equipped with free, simple video editing software. While smart phone, GoPro, … Continue reading Amateur vs. Professional Video Production: 5 Ways to Tell the Difference
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