Instagram’s new tools for brands with business profiles include a way to track posts’ impressions counts and break down follower bases. Tim Peterson on May 31, 2016 Neirfy / Shutterstock.com No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on … Continue reading Instagram will tell brands how many times their organic posts are shown
by Eyal Katz May 16, 2016 Follow @eyalk100May 16, 2016 Facebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. … Continue reading What Facebook Support Won’t Tell You About Your Stuck Campaigns: A Case Study
by Personal Branding Blog April 17, 2016April 17, 2016 If you’ve ever been to an interview, then you’ll know how difficult it can be to tell a hiring manager about a time you made a mistake, and that’s exactly why so many of them will ask it. It takes you outside of the environment that … Continue reading How To Answer ‘Tell Me A Time That You Made A Mistake?’
Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign. Matthew Barby on April 8, 2016 SEO … Continue reading What they don’t tell you about SEO
by Mike Moran March 26, 2016 Follow @MikeMoranMarch 26, 2016 This is an old topic–it predates even the term social media. I remember being asked about what to say to lawyers years ago about the “risks of blogging.” But apparently, it’s a topic that has legs, because someone recently asked me this very same question … Continue reading What to Tell Your Legal Department About the Risks of Social Media
by Dave Schneider December 1, 2015December 1, 2015 NinjaOutreach, my blogger outreach software, will pass $ 8,333 in Monthly Recurring Revenue (MRR) this week. Sweet! This is a major milestone for software businesses, because it marks $ 100k Annual Recurring Revenue (ARR). Typically, this would call for celebration, as well as a post explaining how … Continue reading How I Built A 6-Figure Software Business (And Other Half-Truths People Tell On The Internet)
by Holly Semanchick November 21, 2015November 21, 2015 Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color? A lack of adjectives and factors aside, users would want those results quickly, and scrolling through muck is a waste of … Continue reading Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords
by Dave Brock November 21, 2015 Follow @davidabrockNovember 21, 2015 “Tell Me About Your Business Pain…..” We all recognize this, or it’s variants as a classic start to a prospecting or discovery call. Each of us has probably used this phrase thousands of times. The motivation behind this question is great. It’s focusing us on … Continue reading “Tell Me About Your Business Pain….”
by Paul Morris November 21, 2015 Follow @SuperbDigitalNovember 21, 2015 When starting your own business, one of the most difficult hurdles for some is figuring out what steps to take to establish and secure a sufficient accounting system. Though hiring an accountant may not be feasible for your budget right away, here are ten things … Continue reading 10 Things An Accountant Will Tell You When You Start Your Own Business
From pay-to-play awards to fabricating a disaster, some marketing maneuvers are truly deceptive. Columnist David Rodnitzky explains why you should pass on these sketchy tactics, even though they sometimes end up driving sales. David Rodnitzky on November 19, 2015 While the best customer relationships are based on authenticity and trust, there are countless examples of … Continue reading The 4 Worst Lies Other Marketers Tell
