Tag Archives: Terminus

DemandScience and Terminus merge, keeping data at the center of B2B marketing

B2B Marketing

These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. Mike Pastore on November 13, 2024 The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying … Continue reading DemandScience and Terminus merge, keeping data at the center of B2B marketing →

Terminus acquires Zylotech, the B2B CDPMental Health

Marketing Guide

ABM platform Terminus adds an established, standalone CDP to its offerings. Kim Davis on September 30, 2021 ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. Zylotech will now … Continue reading Terminus acquires Zylotech, the B2B CDPMental Health →

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