Tag Archives: test

The OOH industry’s digital transformation encourages marketers to test and learn

At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed. Chris Wood on November 24, 2021 “In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder of OOH marketplace AdQuick. “With the timelessness of OOH advertising, we knew the pandemic wouldn’t last forever and … Continue reading The OOH industry’s digital transformation encourages marketers to test and learn →

How to Make Sure Your Dashboard Passes the Test: One Good Idea

Innovation

Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea →

Landing Page A/B Testing: 5 Key Elements to Test

Website Landing Pages

Gloria Chow September 27, 2021 If you want to boost conversion rate, running A/B testing on your landing page is essential. But, the question is, what elements of the page should you change and test? And how? Fortunately, with lots of fantastic landing page builders in the market, it’s much more efficient to implement A/B … Continue reading Landing Page A/B Testing: 5 Key Elements to Test →

The Best Free Tools to Test Your Website

Website Tools

Sarah Rosenquist August 27, 2021 Do you ever look at your website and feel like it’s just not cutting it anymore? Back when it was new, it really left an impression. But now, it seems like something’s missing? In our experience, businesses generally opt to refresh their website for the following reasons: The website looks … Continue reading The Best Free Tools to Test Your Website →

How to Run a Successful Phishing Email Test for Your Employees

Email Marketing Tools

Nick Brown June 17, 2021 Let’s face it, the last year or so has been about the weirdest one any of us can remember, not to mention the most uncertain. We’ve all been stuck at home carrying out jobs that we would normally do in the office, and with the pandemic forcing businesses to completely … Continue reading How to Run a Successful Phishing Email Test for Your Employees →

The 10 Best A/B Test Tools to Test Your Way to Success in 2021 (+ Tips)

A/B Testing Process

Jennifer Brown June 15, 2021 Whether it’s a novel, a painting, a movie, a business mogul, or world champion, we have a tendency to look at a final product, see success, and feel envy or wonder at how it was achieved. We tend to view success as one swift movement, a series of actions that … Continue reading The 10 Best A/B Test Tools to Test Your Way to Success in 2021 (+ Tips) →

Time to Test TikTok Ads for eCommerce?

TikTok

Nicole Blanckenberg March 23, 2021 Is it time to include TikTok Ads for eCommerce in your store marketing strategy? It may just be – for the right product and market, that is. TikTok is available in more than 150 countries, with users spending 476 minutes per month on the app, second only to Facebook. TikTok … Continue reading Time to Test TikTok Ads for eCommerce? →

Maximize PPC Performance With These Advanced Test and Learn Ideas

PPC Strategies

Ashleigh Brown September 17, 2020 Some ‘not so obvious’ advanced test and learn ideas to help you optimise your PPC campaigns and maximise your return on ad spend. For most PPC advertisers, the bulk of A/B testing focuses on ads and landing pages. After all, clicks and conversions are two of the most important metrics … Continue reading Maximize PPC Performance With These Advanced Test and Learn Ideas →

How to Apply a Test and Learn Approach to Your Digital Marketing

Digital Marketing

Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing →

The cross-channel stress test – election year communications

Stress Management

Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel. Len Shneyder on March 19, 2020 at 12:16 pm Believe it or not, the internet has played a role in U.S. elections since 1996. That year all of the presidential candidates created websites, and yes, they … Continue reading The cross-channel stress test – election year communications →