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By Michael Grothaus December 02, 2022 Ye, the rapper formerly known as Kanye West, has just discovered that even Elon Musk’s version of Twitter has limits on “free speech.” Musk confirmed on Friday that Ye has been suspended from the platform—again. The suspension of Ye’s Twitter account comes after the rapper tweeted a photo … Continue reading Another chaotic week on Twitter: Ye gets suspended in latest test of Elon Musk’s ‘free speech’ ethos
Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse by Whitney Fishman Zember , September 22, 2022 Free-to-play metaverse-esque Roblox has announced a test for in-game advertisements for both brands and creators. According to Roblox, its developers and creators earned over $500 million within Roblox last year. That’s a lot of opportunity for creators, brands, and players … Continue reading Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse
By Alex Pasternack September 08, 2022 Who gets to know where you are? The question is at the heart of a new lawsuit by the US Federal Trade Commission against a little-known Idaho-based ad tech company, Kochava, which regulators accuse of unfairly selling the timestamped location information of millions of Americans. But before government … Continue reading A showdown between an ad tech firm and the FTC will test the limits of U.S. privacy law
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed. Chris Wood on November 24, 2021 “In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder of OOH marketplace AdQuick. “With the timelessness of OOH advertising, we knew the pandemic wouldn’t last forever and … Continue reading The OOH industry’s digital transformation encourages marketers to test and learn
Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea
Gloria Chow September 27, 2021 If you want to boost conversion rate, running A/B testing on your landing page is essential. But, the question is, what elements of the page should you change and test? And how? Fortunately, with lots of fantastic landing page builders in the market, it’s much more efficient to implement A/B … Continue reading Landing Page A/B Testing: 5 Key Elements to Test
Sarah Rosenquist August 27, 2021 Do you ever look at your website and feel like it’s just not cutting it anymore? Back when it was new, it really left an impression. But now, it seems like something’s missing? In our experience, businesses generally opt to refresh their website for the following reasons: The website looks … Continue reading The Best Free Tools to Test Your Website
Nick Brown June 17, 2021 Let’s face it, the last year or so has been about the weirdest one any of us can remember, not to mention the most uncertain. We’ve all been stuck at home carrying out jobs that we would normally do in the office, and with the pandemic forcing businesses to completely … Continue reading How to Run a Successful Phishing Email Test for Your Employees
Jennifer Brown June 15, 2021 Whether it’s a novel, a painting, a movie, a business mogul, or world champion, we have a tendency to look at a final product, see success, and feel envy or wonder at how it was achieved. We tend to view success as one swift movement, a series of actions that … Continue reading The 10 Best A/B Test Tools to Test Your Way to Success in 2021 (+ Tips)
Nicole Blanckenberg March 23, 2021 Is it time to include TikTok Ads for eCommerce in your store marketing strategy? It may just be – for the right product and market, that is. TikTok is available in more than 150 countries, with users spending 476 minutes per month on the app, second only to Facebook. TikTok … Continue reading Time to Test TikTok Ads for eCommerce?
