Mike Parry — March 1, 2020 Which of these statements about A/B testing is correct? A. It’s a fun little experiment.B. It’s a powerful tool which must be handled correctly. The correct answer is B. Split testing is a powerful tool. And, like all tools, it has the potential to do more harm than good … Continue reading Split Decision – What to Consider When Conducting an A/B Test
Chris Christoff — November 29, 2019 Follow @chriscct7 If you own a website, you know how important your landing page is to boost conversions. An optimized landing page can increase email signups, improve user engagement, capture leads, and much more. When you utilize A/B testing, you boost your marketing efforts even further. A/B testing is … Continue reading How to A/B Test Your Landing Page to Get the Most Conversions
Jake Rheude — November 21, 2019 Follow @jakerheude Email newsletters are an invaluable tool for lead cultivation. Whether you’re trying to sell something or taking a softer approach, the medium of email is a broad canvas that allows for plenty of experimentation. Like any other facet of your sales and marketing flow, you should be … Continue reading 7 Variables You Can A/B Test in Your Email Newsletters Right Now
Thomas Griffin — August 2, 2019 Follow @jthomasgriffin — August 2, 2019 Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign for some of their users. In other words, consumers are exposed to two advertisements that look similar, except for the variable that was … Continue reading How to A/B Test Your Marketing Ads For Increased Conversions
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem. Amy Gesenhues on July 16, 2019 Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology can … Continue reading Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
Kevin O’Brien — April 23, 2019 — April 23, 2019 In today’s competitive market, the fight for top talent can feel like a battle straight out of Game of Thrones. Each competitor for the Iron Throne could tell you that the size of your army just doesn’t matter. Similarly, increasing the number of people on … Continue reading Stress Test Your Hiring Strategy: Game of Thrones Style
Jennifer Videtta on April 15, 2019 Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable practice, but many organizations tend to overlook the benefits of segmentation. Segmentation affords us the opportunity to improve our messaging and calls-to-action based on the target audience, and … Continue reading 3 methods to test your email segmentation and increase conversions
Michelle Morgan — January 7, 2019 — January 7, 2019 The new year is here, and with it comes all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each resolution is important and should hold a special place in your heart. But what about PPC strategies? Why should they … Continue reading 5 PPC Strategies to Test in 2019
Zach Heller — November 28, 2018 Follow @zheller — November 28, 2018 geralt / Pixabay A common refrain from the conversion rate optimization world can be heard after a failed test: “Well that didn’t work. What’s next?” It is easy to assume that your testing strategy is flawed when you can’t find wins. Failed … Continue reading What You Can Learn from a Failed Test
Ana Gotter — November 11, 2018 Follow @ana_gotter — November 11, 2018 We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you … Continue reading Split Testing 101: How to Actually Split Test Facebook Ads
