Tag Archives: Tested

Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It

Deloitte Digital’s Secret GAI Branding Tool – Here’s How I Tested It by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2024 Deloitte Digital will unveil next week something most companies have been hesitant to share: a live example of how it uses generative artificial intelligence (GAI) to brand and market its company. The company created … Continue reading Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It

Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices

Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2023 Highly redacted portions of the Federal Trade Commission’s monopoly lawsuit against Amazon refer to a project called “Nessie” that allowed the company to test how much it could raise prices in a way competitors would follow. … Continue reading Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices

Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples

Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples Aisha Noreen / 14 Nov 2022   Upsell to Exiting Customer, Strategies Explained: Did you know it costs five times more to acquire a new customer than it does to sell an existing one? Well, as digital marketers, we know the pressure of producing … Continue reading Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples

Tried and Tested Tips to Improve Your Startup’s Client Management Process

Jimmy Rodela June 21, 2021 Image Source: Pexels You’d be hard-pressed to grow your startup without proper client management procedures. You’ll miss deadlines. Have difficulty communicating with your clients. And you run the risk of causing needless fire-fighting which adds up to your work hours while snuffing out your team’s productivity. That is why improving … Continue reading Tried and Tested Tips to Improve Your Startup’s Client Management Process

Play by the Rules: 15 Tried and Tested Principles to Up your UX Game in 2020 – Part 1

Jennifer Warren — January 7, 2020 Sound design is no more the privilege of a handful of uniquely talented individuals. Today, virtually all designers, with the application of evergreen UX principles, can achieve the same. By the way, playing by the principles has its advantages. It increases the probability that a design will be successful. … Continue reading Play by the Rules: 15 Tried and Tested Principles to Up your UX Game in 2020 – Part 1

5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly

5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly (Source) Online stores are some of the most demanding websites in terms of development and maintenance. This shouldn’t come as a surprise. Apart from the truckloads of high-quality product images, there are dozens of other site components you need to put together to keep your … Continue reading 5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly

How to Find Email Addresses with 92% Accuracy – 9 Email Lookup Tools Tested

Ben Mulholland — February 1, 2017 — February 1, 2017 We need to find email addresses for the launch in 2 weeks – about 400 should do. Damn… Nobody likes to hear that the next week of their time will be spent researching, selecting, and verifying hundreds of email addresses. It’s boring enough to make … Continue reading How to Find Email Addresses with 92% Accuracy – 9 Email Lookup Tools Tested