Andy Donovan — May 30, 2019 — May 30, 2019 What is ad ops’ daily routine like in digital video advertising? At first glance, their common tasks, for the most part, cover several aspects, like ongoing communication with Supply/Demand partners, video ad integration & setup and further ad optimization. Pretty easy to handle, you’d say? … Continue reading How to Streamline Video Ad Integration Using a VAST Tag Tester
Tag Archives: Tester
How to Avoid Conflict & Be a Mindful Tester (SEO & Analytics Tips)
Krista Park — April 7, 2018 — April 7, 2018 In Analytics, where I spend much of my time, there’s a constant drive to test – layout, content, images, form fields, pretty much everything on a page. We do this to constantly improve on the experience, with common instances being how a conversion funnel functions, … Continue reading How to Avoid Conflict & Be a Mindful Tester (SEO & Analytics Tips)