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The new ‘Video’ option in the Assets section signals a shift towards greater video integration in 2025. Anu Adegbola on December 11, 2024 Google Ads users are seeing a new “Video” option in the Assets section. Clicking the option leads users to the familiar “Add Video” screen, streamlining the upload process. This could change … Continue reading Google Ads tests video asset option
August 15, 2024 Personality tests might be derailing your leaders There’s a surge in organizations turning to personality tests to assess and develop leadership. Although they can reveal crucial insight, they can just as easily be misused. BY Matt Paese “I honestly don’t know how I became this person.” This anguished remark came as a newly … Continue reading Personality tests might be derailing your leaders
Microsoft Tests A Small AI Vision Language Model by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2024 Florence-2, a type of artificial intelligence (AI) called a vision language model, can create content for marketing, advertising, and storytelling by understanding text prompts that can generate images. Behind Microsoft’s push into all things AI, the company released research this … Continue reading Microsoft Tests A Small AI Vision Language Model
April 19, 2024 United Auto Workers tests its hold in the South as a Tennessee Volkswagen finishes voting on membership The UAW is operating under new leadership, directly elected by its members for the first time and basking in a successful confrontation with Detroit’s major automakers. BY Associated Press The United Auto Workers’ ambitious drive to … Continue reading United Auto Workers tests its hold in the South as a Tennessee Volkswagen finishes voting on membership
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. Kath Pay on November 10, 2023 In my last post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
YouTube tests AI-generated comment summaries and a chatbot for videos YouTube Premium subscribers can trial the experimental features. Will Shanklin Tue, Nov 7, 2023 NurPhoto via Getty Images YouTube announced two new experimental generative AI features on Monday. YouTube Premium subscribers can soon try AI-generated comment summaries and a chatbot that answers your questions … Continue reading YouTube tests AI-generated comment summaries and a chatbot for videos
A deep dive into writing prompts for generative AI to create an email campaign brief. Kath Pay on October 9, 2023 In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests
X tests three paid subscription tiers amid ongoing financial woes Details are scant, but it looks like this will determine how many ads you see. Lawrence Bonk Fri, Oct 6, 2023 Unsplash/Kelly Sikkema The rumor that X, formerly known as Twitter, is going to integrate more paid services continues to persist, with Bloomberg reporting … Continue reading X tests three paid subscription tiers amid ongoing financial woes
Google Tests AI Tool For Journalists: Report by Ray Schultz , July 20, 2023 A tool that uses AI to generate news stories is being tested by Google. Known by the working title Genesis, the technology has been pitched to The New York Times, The Washington Post and News Corp., according to The New York Times. In partnership … Continue reading Google Tests AI Tool For Journalists: Report
Amazon Tests AI To Summarize Product Reviews by Laurie Sullivan @lauriesullivan, June 13, 2023 Amazon is testing the use of artificial intelligence (AI) in its shopping app to generate summaries of some product reviews left by customers. The feature provides a brief overview of what shoppers liked and disliked about the product, along with a … Continue reading Amazon Tests AI To Summarize Product Reviews
