Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product
Google Tests Search In Videos, Bilingual, And Lockscreen Authentication For Sensitive Docs Stored On Phone by Laurie Sullivan @lauriesullivan, December 20, 2022 Google is testing the ability to search for spoken words in video through a feature it calls Search in video. The feature searches for any spoken word that is mentioned in a video. … Continue reading Google Tests Search In Videos, Bilingual, And Lockscreen Authentication For Sensitive Docs Stored On Phone
Google Quietly Tests New Way For Publishers To Monetize Web Sites by Laurie Sullivan @lauriesullivan, November 23, 2022 Google is testing a new feature with publishers that will enable the companies to “diversify their revenue” by providing new choices to monetize the site alongside traditional ads. The company says it will have more to share … Continue reading Google Quietly Tests New Way For Publishers To Monetize Web Sites
YouTube Tests Affiliate Marketing And Brings Shopping To Shorts by Laurie Sullivan @lauriesullivan, November 16, 2022 YouTube is testing affiliate marketing for Shorts in the United States with creators, and a shopping feature for Shorts in select countries. A YouTube spokesperson confirmed that the platform is beginning to introduce Shopping on YouTube Shorts with eligible … Continue reading YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
Quest Launches Push For D2C Tests With Major Campaign by Les Luchter , Staff Writer, October 20, 2022 When Jim Davis, Quest Diagnostics chief executive officer-elect, expressed the aim last month to increase direct-to-consumer clicks and purchases “once we get eyeballs to the site,” we weren’t expecting the lab testing company to drive said … Continue reading Quest Launches Push For D2C Tests With Major Campaign
Meta accounts and Horizon profiles arrive today, freeing Quest headsets from Facebook Current users will need both by 2023 to continue using their devices. I. Bonifacic @igorbonifacic Meta Meta accounts have arrived. As of today, Facebook parent company Meta has begun rolling out the new login system for Quest owners. “The update will roll … Continue reading Meta tests easier account switching between Facebook and Instagram
By Heather Hartnett April 08, 2022 Research shows that 76% of organizations with more than 100 employees rely on assessment tools such as aptitude and personality tests for external hiring, and that figure is expected to increase in the coming years. Employers may reach for personality tests for a variety of reasons. For some, … Continue reading 3 personality tests and how you can use them in the workplace
Twitter Tests Three New Ad Formats by Colin Kirkland , April 1, 2022 Looking to simplify and heighten the effectiveness of its advertising suite, Twitter is testing three new ad formats that it hopes will give advertisers more creative and innovative options, while providing users with a more immersive and interactive experience. Starting this week, … Continue reading Twitter Tests Three New Ad Formats
Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls by Laurie Sullivan @lauriesullivan, April 1, 2022 Google has announced the next set of trials for its Privacy Sandbox proposal, aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This set focuses on ads relevance and measurement. It’s called origin trials. … Continue reading Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
Experimental Twitter Shops lets brands display up to 50 items which users can buy Danny Goodwin on March 14, 2022 A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 … Continue reading Twitter tests e-commerce waters with new feature for in-app purchases
