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Amazon Tests AI To Summarize Product Reviews by Laurie Sullivan @lauriesullivan, June 13, 2023 Amazon is testing the use of artificial intelligence (AI) in its shopping app to generate summaries of some product reviews left by customers. The feature provides a brief overview of what shoppers liked and disliked about the product, along with a … Continue reading Amazon Tests AI To Summarize Product Reviews
LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’ by Colin Kirkland , June 8, 2023 On the heels of announcing several new ad formats and allowing members to direct message brands, LinkedIn has announced a new generative AI option for ad creation that provides marketers with automated variations of ad copy and headlines. According … Continue reading LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’
Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product
Google Tests Search In Videos, Bilingual, And Lockscreen Authentication For Sensitive Docs Stored On Phone by Laurie Sullivan @lauriesullivan, December 20, 2022 Google is testing the ability to search for spoken words in video through a feature it calls Search in video. The feature searches for any spoken word that is mentioned in a video. … Continue reading Google Tests Search In Videos, Bilingual, And Lockscreen Authentication For Sensitive Docs Stored On Phone
Google Quietly Tests New Way For Publishers To Monetize Web Sites by Laurie Sullivan @lauriesullivan, November 23, 2022 Google is testing a new feature with publishers that will enable the companies to “diversify their revenue” by providing new choices to monetize the site alongside traditional ads. The company says it will have more to share … Continue reading Google Quietly Tests New Way For Publishers To Monetize Web Sites
YouTube Tests Affiliate Marketing And Brings Shopping To Shorts by Laurie Sullivan @lauriesullivan, November 16, 2022 YouTube is testing affiliate marketing for Shorts in the United States with creators, and a shopping feature for Shorts in select countries. A YouTube spokesperson confirmed that the platform is beginning to introduce Shopping on YouTube Shorts with eligible … Continue reading YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
Quest Launches Push For D2C Tests With Major Campaign by Les Luchter , Staff Writer, October 20, 2022 When Jim Davis, Quest Diagnostics chief executive officer-elect, expressed the aim last month to increase direct-to-consumer clicks and purchases “once we get eyeballs to the site,” we weren’t expecting the lab testing company to drive said … Continue reading Quest Launches Push For D2C Tests With Major Campaign
Meta accounts and Horizon profiles arrive today, freeing Quest headsets from Facebook Current users will need both by 2023 to continue using their devices. I. Bonifacic @igorbonifacic Meta Meta accounts have arrived. As of today, Facebook parent company Meta has begun rolling out the new login system for Quest owners. “The update will roll … Continue reading Meta tests easier account switching between Facebook and Instagram
By Heather Hartnett April 08, 2022 Research shows that 76% of organizations with more than 100 employees rely on assessment tools such as aptitude and personality tests for external hiring, and that figure is expected to increase in the coming years. Employers may reach for personality tests for a variety of reasons. For some, … Continue reading 3 personality tests and how you can use them in the workplace
Twitter Tests Three New Ad Formats by Colin Kirkland , April 1, 2022 Looking to simplify and heighten the effectiveness of its advertising suite, Twitter is testing three new ad formats that it hopes will give advertisers more creative and innovative options, while providing users with a more immersive and interactive experience. Starting this week, … Continue reading Twitter Tests Three New Ad Formats
