Snap is finally profitable Snapchat has more users than ever. K. Bell @karissabe February 3rd, 2022 Snap Partner Summit 2021 – Snap Inc via Getty Images Nearly five years after going public, Snap is finally profitable. The company shared the milestone in its fourth-quarter earnings release, where it reported $23 million in positive net income. … Continue reading Snapchat tests mid-roll ads in Stories from Snap Stars
Stacy Lee August 5, 2021 In one of the findings gathered from surveyed employees, G2 shared that 43% of them sought job opportunities elsewhere due to the company culture. That is an alarming rate that can cost almost half of your workforce! That is why it’s necessary to find people who match your company culture, … Continue reading How to Integrate Personality Tests Into the Recruitment Process
Facebook continues to expand Shopping capabilities and features across its platforms. Ginny Marvin on October 21, 2020 at 10:13 am As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small … Continue reading Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
D2C Brand Public Goods Tests Advertising Rules Around COVID-19 by Laurie Sullivan @lauriesullivan, May 29, 2020 Public Goods is testing social media sites like Facebook by creating an advertising campaign to promote its hand sanitizers, face masks and other goods needed for COVID-19. Some publishers including Google and Facebook have created policies that prohibit the … Continue reading D2C Brand Public Goods Tests Advertising Rules Around COVID-19
Syed Balkhi — April 24, 2020 Website split testing (or A/B testing) is an essential conversion optimization activity, as it can attract more leads and boost subscriber rates for you. Most of us don’t bother because it requires a little setup and extra work. But if you invest the time now, you’ll enjoy significant benefits … Continue reading 5 Simple A/B Tests You Should Try on Your Site Right Now
Brett Friedman — March 31, 2020 “Groping in the dark in this field has probably cost enough money to pay the national debt. That is what has filled the advertising graveyards. That is what has discouraged thousands who could profit in this field. And the dawn of knowledge is what is bringing a new day … Continue reading 7 Tiny Tests that Unreasonably Upgrade Conversion Rates
The social media marketing week in review: A round up of news and announcements you may have missed. Taylor Peterson on March 20, 2020 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV
The features are available to the small set of brands testing Instagram checkout. Ginny Marvin on September 30, 2019 at 12:51 pm Instagram is testing product launch reminders in Stories and posts. Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire … Continue reading Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders
The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on September 20, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests
Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests. Nathan Labenz on March 25, 2019 In today’s digital-first advertising world, many marketing leaders aspire to conduct marketing as a science. We speak in scientific terms – precision, … Continue reading Are your A/B tests just junk science?
