Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Matt Lawson on June 5, 2018 Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named … Continue reading 5 Google Optimize tests to take AdWords to the next level
VerticalResponse — May 11, 2018 Follow @VR4SmallBiz — May 11, 2018 rawpixel / Pixabay When you first started marketing your business, your approach was likely based on a mixture of assumptions — your own ideas about what would drive revenue and brand awareness — and established best practices. As you may have discovered, in order … Continue reading 5 A/B Tests You Can Start Running Today
Jeremy Souza — December 24, 2017 — December 24, 2017 So, how’s your holiday email-marketing program faring? The season got off to a roaring start with a record-setting Thanks-into-Giving Week, the six-day spending spree that launched on Thanksgiving Day and closed on Giving Tuesday. By all accounts it was a banner year for email – … Continue reading 3 Email Stress Tests to Monitor in December
Brad Smith — October 19, 2017 Follow @bsmarketer — October 19, 2017 Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what … Continue reading 6 SEO Tests You Need to Try
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. Jason Puckett on June 21, 2017 SMX Advanced has always featured the industry’s top talent discussing what they’re passionate … Continue reading Advanced testing: What 4,000 A/B tests can teach you
Personal Branding Blog — May 24, 2017 — May 24, 2017 It’s not a new phenomenon. Psychological tests have been used in employee selection processes since World War I. Determining how to reduce turnover, increase productivity and more accurately predict employee performance has been and remains a goal of nearly every organization. Due to its … Continue reading Do Personality Tests Lead to Better Hiring Decisions?
James Scherer — May 15, 2017 — May 15, 2017 The Wishpond growth team is made up of a bunch of great and (frankly) pretty ballsy people. It’s Carlo, Kevin and I (Wishpond’s content team), Mateus (head of optimization), Nick (CMO), Ali (Wishpond founder and CEO) and then Marya (our overworked marketing/UX designer). At the … Continue reading How We Drive Massive Growth by Running Calculated, High-Risk Tests
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! Amy Bishop on May 3, 2017 About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with … Continue reading The great big list of landing page tests to try
Lisa Morgan — March 25, 2017 — March 25, 2017 Normally, when we talk about improving user experiences you’ll hear us discuss collecting data and making informed changes, based on user feedback. But not all UX tests rely on bundles of data and there are a number of quick exercises you and your employees can … Continue reading 5 Quick UX Tests You Can Do In-House
Andrew Sheridan — February 17, 2017 — February 17, 2017 High-performing marketers are obsessed with A/B testing. This obsession is driven by the need to optimize every aspect of their marketing campaigns and improve ROI. But trying to test everything at once with no real plan is overwhelming, leaving many marketers frustrated and without the … Continue reading How to Perfect Your Large and Small A/B Tests
