X names its third head of safety in less than two years The role had been empty since last June when Ella Irwin resigned following criticism from Elon Musk. Karissa Bell Wed, Apr 3, 2024 NurPhoto via Getty Images X has named a new head of safety nearly a year after the last executive … Continue reading X names its third head of safety in less than two years
April 01, 2024 Why the gap between management and workers feels wider than ever Season 12 of The New Way We Work launches with a look at one of the most fundamental problems with work: that employees and management don’t see eye-to-eye. BY Kathleen Davis Even in the best of times, there’s always been conflict between … Continue reading Why the gap between management and workers feels wider than ever
March 23, 2024 Work is harder than it should be for many people. Here’s how to make it better for yourself Andre Martin maintains you should spend more time looking for the right fit so that you spend more of your 13.5 years at work energized, engaged, fulfilled, and happy. BY Next Big Idea Club Andre … Continue reading Work is harder than it should be for many people. Here’s how to make it better for yourself
March 15, 2024 More than half of employees don’t get a chance to upskill at work. Here’s how to help By leveraging the ingenuity and talents of your employees, you can unlock a wealth of valuable skills and create a future-proof workforce. BY Featured Companies today need innovative answers—answers that do more than just provide a … Continue reading More than half of employees don’t get a chance to upskill at work. Here’s how to help
The B2B obsession with lead gen metrics contradicts marketing fundamentals and prevents awareness from developing into active demand. Liam Moroney on February 28, 2024 B2B marketing is overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing … Continue reading Why B2B marketing needs brand building more than lead gen
AI-assisted copywriting more effective than humans alone Charlotte Colombo Freelance Journalist AI-assisted copywriting As newsrooms and websites begin to incorporate AI into their content more, you can’t blame writers for worrying about being replaced. But what if we learned to work with AI rather than against it? That was the mentality behind a … Continue reading AI-assisted copywriting more effective than humans alone
The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children. Constantine von Hoffman on February 16, 2024 Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from … Continue reading American Black consumers: More diverse, demanding and reachable than ever
Google, Microsoft Mention AI More Than 100 Times On Earnings Calls by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2024 Margin improvements took a front seat during the company’s earnings calls on Tuesday, as Google and Microsoft independently spoke about integrating generative AI into every aspect of their businesses — especially advertising. Each company independently … Continue reading Google, Microsoft Mention AI More Than 100 Times On Earnings Calls
By Anisa Purbasari Horton You’re feeling stagnant in your career, so you apply for an interesting new job. Several screening calls and interviews later, you have an offer letter in your hand. You hand in your resignation letter, and your manager asks to see you. Rather than conduct an exit interview, they come back … Continue reading What to do when your counteroffer is better than your new job offer
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment. Natalie Jackson on November 27, 2023 If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM, could … Continue reading The data disconnect: Why understanding your data landscape matters more than ever
