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Why B2B marketing needs brand building more than lead gen

B2B Marketing

The B2B obsession with lead gen metrics contradicts marketing fundamentals and prevents awareness from developing into active demand. Liam Moroney on February 28, 2024 B2B marketing is overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing … Continue reading Why B2B marketing needs brand building more than lead gen →

AI-assisted copywriting more effective than humans alone

Writing Skills by AI

AI-assisted copywriting more effective than humans alone Charlotte Colombo Freelance Journalist    AI-assisted copywriting   As newsrooms and websites begin to incorporate AI into their content more, you can’t blame writers for worrying about being replaced. But what if we learned to work with AI rather than against it? That was the mentality behind a … Continue reading AI-assisted copywriting more effective than humans alone →

American Black consumers: More diverse, demanding and reachable than ever

Diversity

The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children. Constantine von Hoffman on February 16, 2024  Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from … Continue reading American Black consumers: More diverse, demanding and reachable than ever →

Google, Microsoft Mention AI More Than 100 Times On Earnings Calls

Giants Companies

Google, Microsoft Mention AI More Than 100 Times On Earnings Calls by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2024 Margin improvements took a front seat during the company’s earnings calls on Tuesday, as Google and Microsoft independently spoke about integrating generative AI into every aspect of their businesses — especially advertising. Each company independently … Continue reading Google, Microsoft Mention AI More Than 100 Times On Earnings Calls →

What to do when your counteroffer is better than your new job offer

Career Development

  By Anisa Purbasari Horton You’re feeling stagnant in your career, so you apply for an interesting new job. Several screening calls and interviews later, you have an offer letter in your hand. You hand in your resignation letter, and your manager asks to see you. Rather than conduct an exit interview, they come back … Continue reading What to do when your counteroffer is better than your new job offer →

The data disconnect: Why understanding your data landscape matters more than ever

Data Management

Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment. Natalie Jackson on November 27, 2023  If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM, could … Continue reading The data disconnect: Why understanding your data landscape matters more than ever →

Sam Altman’s brand is stronger than ever—and that’s why OpenAI will be fine

Corporate Appointments

  By Jeff Beer November 22, 2023 The visionary founder brand is alive and well with the dramatic return of Sam Altman as CEO of OpenAI after five days of corporate drama the likes of which the tech industry hasn’t seen since . . . the Sam Bankman-Fried trial ended three weeks ago! On Tuesday, … Continue reading Sam Altman’s brand is stronger than ever—and that’s why OpenAI will be fine →

More than half of Gen Z wants to move out of the United States for this sad reason

Gen-Z

By Sarah Bregel November 17, 2023 Many Americans don’t often leave America, unless they’re visiting Niagara Falls or eating pasta in Italy for a week on vacation. And many don’t move to other countries, staying very close to where they grew up. According to a 2019 survey of people over the age of 25, a … Continue reading More than half of Gen Z wants to move out of the United States for this sad reason →

Figma’s future is about far more than design—or getting acquired

Mergers and Acquisitions

  By Harry McCracken November 01, 2023 On September 15, 2022, Adobe made an announcement that took the tech world’s breath away, yet somehow had a whiff of inevitability to it. The software behemoth, long known for its acquisitiveness, had agreed to buy Figma, the wildly popular web-based platform for interface design, for $20 billion. … Continue reading Figma’s future is about far more than design—or getting acquired →

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