By James Vincent August 30, 2022 Food security is a global challenge and it’s only getting more critical, says Irving Fain, founder and CEO of Bowery, the vertical farming company using hydroponics and digital agriculture to reimagine the future of produce. “The problem we’re solving at Bowery is a problem that’s … Continue reading These smart farms are 100 times more productive than traditional agriculture
By Shalene Gupta August 12, 2022 Times are tough, inflation is sky high, but just how bad are things really? A new study by customer review company Consumer Affairs analyzed data from the U.S. Bureau of Labor Statistics, the U.S. Census, the National Association of Realtors, and the Education Data Board to quantify … Continue reading Gen Z has 86% less purchasing power than baby boomers did in their 20s
In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration. Gene De Libero on August 19, 2022 Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while … Continue reading Why martech integration needs more than technical skills
72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public
By Kaitlyn McInnis July 29, 2022 Though nearly everyone on Earth engages with their work on a daily basis, a product designer’s job description can seem mysterious and opaque to people outside the design or tech space. On a day-to-day basis, the role of a project designer comes down to: solving problems while keeping user … Continue reading What is a product designer: a primer on the career than can change the world
Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’
First impression, ease of use are most important to customer satisfaction. Constantine von Hoffman on July 13, 2022 Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This … Continue reading Customers aren’t satisfied: Fewer than 35% say they’re happy with brands
As total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks. Chris Wood on July 13, 2022 Gamers are a global audience numbering in the billions, but they’re hard to reach by traditional ads. In the U.S., gamers who play on a … Continue reading Tough-to-reach console gamers watch more TV on streaming than linear
Political Ads Mislead, More Than Half Of Survey Respondents Believe by Laurie Sullivan , Staff Writer @lauriesullivan, July 7, 2022 Swaying votes in favor of a political party, initiative, or candidate is a goal of advertising, but 75.4% of respondents to a BDEX survey said political ads do not prompt them to consider changing their political … Continue reading Political Ads Mislead, More Than Half Of Survey Respondents Believe
Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors. Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
