Kevin George — October 30, 2017 Follow @imkevin_monk — October 30, 2017 Thanksgiving. When we think about this amazing holiday, we think of festivity, family feasting, charity, and football. This is the ideal Thanksgiving tradition! But, with the advent of Black Friday and Cyber Monday, new Thanksgiving traditions have evolved, and these include shopping and … Continue reading Thanksgiving Email Inspirations to Gear Up Your Holiday Email Strategy
Marc Hummel — November 27, 2016 Follow @realmarchummel— November 27, 2016 Ecommerce sales for Thanksgiving and Black Friday 2016 saw a 5.5% increase in total AOV. Mobile conversion rates on Thanksgiving rose 115%. Read on for our analysis and complete ecommerce benchmark tables for Thanksgiving and Black Friday. To create this report, we analyzed more … Continue reading Thanksgiving + Black Friday eCommerce Metrics: AOV up 5.5%, Mobile Conversions up 115%
David Kiger — November 23, 2016 Follow @davidkiger— November 23, 2016 Beyond the good feelings and family gatherings during Thanksgiving week, it can also be a time to ponder the value of gratitude. For CEOs, that can mean taking the time to show true thanks for the employees around them, and offering gestures that show … Continue reading CEOs, Thanksgiving and the Benefits of Gratitude
Mike Orr — November 18, 2016 — November 18, 2016 The world of content has changed dramatically. According to Edelman’s Trust Barometer for 2016 , 2 of the top 3 most-used sources of news and information are peer-influenced media. Brands are responding to this shift by launching employee advocacy (aka employee amplification, social employee, social … Continue reading Parrot on the Menu for Thanksgiving? Rethinking Employee Advocacy
Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season. Adam Weiss on October 28, 2016 There’s nothing quite like the holidays: home-cooked feasts, colorful foliage, gift giving, and most importantly, visiting … Continue reading Look to Thanksgiving dinner for holiday shopping trends
Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. Amy Gesenhues on November 21, 2015 Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end … Continue reading Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
by Megan Smith November 14, 2015November 14, 2015 Are You Ready for the Thanksgiving Rush? Black Friday and Cyber Monday rule November, but Thanksgiving is becoming a shopping powerhouse by itself. Last year on Thanksgiving Day, online sales were up 14.3 percent over 2013, according to IBM Digital Analytics. These 3 strategies can help you … Continue reading 3 Smart Ways to Make Your Emails Stand Out This Thanksgiving
Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday. Amy Gesenhues on October 29, 2015 Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the … Continue reading Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
Jay North November 24, 2014 Thanksgiving is an excellent holiday to build small business promotions. Since it’s a day focused on giving thanks, it doesn’t require a large budget. There are many fun themes to draw from to make your promotion stand out. You can even combine ideas with Black Friday and the Christmas season. … Continue reading 6 Amazing Small Business Promotion Ideas for Thanksgiving
by Laurie Sullivan, November 19, 2014 Oatmeal chocolate chip cookies with walnuts became one of my favorite recipes after searching online for a different type of dessert that would allow me to taste chocolate and get nutritional benefits from oatmeal. The good ones actually use less sugar and butter and more oatmeal. Rather than … Continue reading Targeting Paid-Search Ads, Videos Pay Off On Thanksgiving Day
