Syed Balkhi February 18, 2021 If you’re like many business owners, you use email marketing to stay in contact with your customers and nurture leads. After examining internal data and numerous outside case studies, it’s clear that email is one of the most effective ways to build rapport, increase sales, and grow your business. Globally, … Continue reading 4 Email Marketing Mistakes Affecting Your Conversions (And How to Fix Them)
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Employee Ownership Risks: Don’t Let Them “Make Partner” Until You Answer These 19 Questions
Karl Sakas February 11, 2021 Employee ownership can be risky: Answer these 19 questions before you share equity During Executive Coaching, an agency owner asked me: “As we shift from ‘fun agency’ to more of a ‘professional firm,’ I wonder if we should establish some kind of structure for there to be Partners within the … Continue reading Employee Ownership Risks: Don’t Let Them “Make Partner” Until You Answer These 19 Questions
Negative Keywords and How to Use Them
Mihai Serban February 4, 2021 Negative keywords allow you to prevent your ads from showing to people who use specific words or phrases. This provides a crucial layer of control to avoid unwanted impressions and clicks from queries that could trigger your ad but offer little or no value to your business. In this guide, … Continue reading Negative Keywords and How to Use Them
Post-Launch Web Design Mistakes and How to Avoid Them
Natalie Boyd February 3, 2021 Launching a new website isn’t the end of the design process. It’s just the beginning! Much of your site’s performance success derives from early planning: developing SMART goals, benchmarking key stats, knowing your audience, mapping out site structure, and optimizing for mobile. Yet, it’s the fine-tuning after the website launches … Continue reading Post-Launch Web Design Mistakes and How to Avoid Them
5 Biggest eCommerce Challenges and How to Overcome Them [2021]
Mushon Heinisch January 27, 2021 There’s no beating around the bush: the online store market is busy going through big changes, and with them come shifting eCommerce challenges that you will need to address. Without creating concrete plans to overcome them now, you run the very real risk of being overtaken by your competitors this … Continue reading 5 Biggest eCommerce Challenges and How to Overcome Them [2021]
How to Leverage Your Limitations as a Business Owner and Turn Them Into Superpowers
Nancy Solari January 19, 2021 Being a business owner with a limitation often brings unforeseen challenges and requires substantial perseverance. It can feel overwhelming and frustrating when your disability requires more time to read, hear, or travel to places. It’s almost like gearing up for a really intense workout everyday; but when you find the … Continue reading How to Leverage Your Limitations as a Business Owner and Turn Them Into Superpowers
What are Fake Influencers and How Do You Find Them?
Ken Fortney January 14, 2021 In a 2020 report, Marketing Dive noted that influencer marketing was helping brands consistently achieve 500-1800% returns. By any standard, ROI numbers this high are astounding. But an increasing number of brands trying influencer marketing for the first time are confused about what makes this strategy work (not every brand … Continue reading What are Fake Influencers and How Do You Find Them?
Story Points – Love Them or Leave Them?
Anthony Mersino November 28, 2020 I was teaching an introductory agile training course last week and noticed that many of the students got confused about story points. Taking a step back, I can appreciate their confusion about how story points work. I personally like story points and find them helpful, especially for new teams. A … Continue reading Story Points – Love Them or Leave Them?
The Top 5 Business Mistakes and How to Avoid Them
Nicholas Ruggieri November 23, 2020 The economy has certainly had a big impact on many businesses over the last several months. But despite the ongoing uncertainties, people continue to launch new businesses. That’s what I love most about entrepreneurs. It’s that sink or swim mentality. For some, it’s out of necessity having lost jobs. For … Continue reading The Top 5 Business Mistakes and How to Avoid Them
5 Culprits that Destroy Agility – and How to Overcome Them
Engelina Jaspers November 14, 2020 Willgard / Pixabay One of the key lessons of 2020 is the need for companies, and individuals, to become more resilient. Many organizations think they are resilient, but they are not. Research by McKinsey found that less than 10 percent of publicly traded companies pre-COVID were resilient. The lack of … Continue reading 5 Culprits that Destroy Agility – and How to Overcome Them
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