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Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Business Development

Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend →

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out

Leadership Development

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out by Laurie Sullivan  @lauriesullivan, October 22, 2020 Deloitte wanted to better understand how people and brands responded to the pandemic and, most importantly, how some brands were able to flourish even during turbulent times.  Eighteen months ago, Deloitte polled executives on their … Continue reading Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out →

4 Common B2B Product Launch Missteps and How to Sidestep Them

Product Development

Christa Tuttle October 18, 2020 A product launch is an exciting milestone for any company, the beginning of new opportunities and possibilities. While exciting, product launches are also complex and multi-tiered, requiring a lot of preparation and research. According to the Market Research Association, only 40% of developed products make it to market, and of … Continue reading 4 Common B2B Product Launch Missteps and How to Sidestep Them →

5 Top Kinds of Social Media Videos You Can Create in 30 Minutes to Increase Your Engagement – And 3 Ways to Market Them

Social Media Video

Jock Breitwieser October 9, 2020 Are you planning to use videos in your social media marketing campaign? Many companies use short videos to promote their new products and engage their market due to their effectiveness. If you want to use this strategy, you should determine what works best for your brand. The demand for video … Continue reading 5 Top Kinds of Social Media Videos You Can Create in 30 Minutes to Increase Your Engagement – And 3 Ways to Market Them →

Best SEO Practices for Bing – and Why You Should Learn Them

Bing Advertisement

William Comcowich September 24, 2020 Image Source: Wikimedia Commons Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or websites for search engines, they usually mean optimizing for Google. It’s true that Google dominates web searches. But PR, marketing and SEO personnel ignore Bing at … Continue reading Best SEO Practices for Bing – and Why You Should Learn Them →

Virtual Meetings Don’t Have to Be a Pain Point. Here’s How to Make the Most of Them

Virtual Meetings

Kelly Knight September 11, 2020 Before the pandemic hit, company leaders were already trying to solve the meeting problem. Many employees felt they spent too much time in unproductive meetings. Now, as more and more businesses navigate the challenges of remote work during COVID-19, digital connection has become the new normal for the foreseeable future. … Continue reading Virtual Meetings Don’t Have to Be a Pain Point. Here’s How to Make the Most of Them →

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