Tag Archives: Them

Marketing is hiring more freelancers. Should one of them be you?

Freelancing Tools

For knowledge workers like digital marketers the employment picture has changed radically and possibly for the better. Constantine von Hoffman on October 23, 2023 Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from … Continue reading Marketing is hiring more freelancers. Should one of them be you? →

5 Cloud Cost Optimization Mistakes and How to Avoid Them

Cost Management

5 Cloud Cost Optimization Mistakes and How to Avoid Them Gilad Maayan / Sep 11, 2023   Cloud cost optimization refers to the process of minimizing an organization’s overall cloud spend by identifying mismanaged resources, eliminating waste, reserving capacity for higher discounts, and maximizing the efficiency of cloud usage. It’s not just about cutting costs; … Continue reading 5 Cloud Cost Optimization Mistakes and How to Avoid Them →

These are 4 of the most common work mistakes. Here’s how to use them to your advantage

Work Experience

  By Eduardo Briceño August 29, 2023 Mistakes may be useful, but aren’t some less desirable than others? And doesn’t high performance—something most of us aspire to—mean making fewer mistakes? Rather than making blanket statements about mistakes being all good or all bad, it is helpful to differentiate between different kinds of mistakes and clarify … Continue reading These are 4 of the most common work mistakes. Here’s how to use them to your advantage →

YouTuber Logan Paul’s Prime energy drink isn’t safe for kids. Why is it being marketed to them?

YouTube Marketing

  By Sarah Bregel July 12, 2023 If you have tweens or teens living in your home, you’ve likely heard of Prime energy drink, owned by Congo Brands, and created by YouTubers Logan Paul and KSI (aka Olajide Olayinka Williams Olatunji). That’s because the drink, which contains 200 milligrams of caffeine—6 times more than a … Continue reading YouTuber Logan Paul’s Prime energy drink isn’t safe for kids. Why is it being marketed to them? →

Bank of America has to pay $100 million to harmed customers. You might be one of them

Banking Fines

  By Rebecca Barker July 11, 2023 The Consumer Financial Protection Bureau (CFPB) ordered Bank of America earlier today to pay over $250 million for unlawful practices, including “double-dipping” on overdraft fees, using customers’ information to open accounts without their knowledge since 2012, and failing to fulfill rewards bonuses that had been explicitly promised to … Continue reading Bank of America has to pay $100 million to harmed customers. You might be one of them →

5 failure points of a marketing measurement plan — and how to fix them

Marketing Metrics

Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one. Katie Robbert on June 1, 2023 I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to … Continue reading 5 failure points of a marketing measurement plan — and how to fix them →

VIZ Manga subscription service releases English chapters the same time Japan gets them

Language Tools

Viz brings mainstream manga to the iPad Megan Lavey-Heaton   @savvyliterate Viz Media, LLC introduced its first iPad app this past week, Viz Manga, and it’s something that I’ve personally waited a long time to see.I’ve been a manga fan for years, ever since I saved my allowance as a teen to buy $18 copies … Continue reading VIZ Manga subscription service releases English chapters the same time Japan gets them →

Researcher Meredith Whittaker says AI’s biggest risk isn’t ‘consciousness’—it’s the corporations that control them

AI Under Legal

  By Wilfred Chan May 05, 2023 AI pioneer Geoffrey Hinton, a 75-year-old computer scientist known as “the Godfather of AI,” has made waves this week after resigning from Google to warn that AI could soon surpass humans in intelligence and learn how to destroy humanity on its own.    But Hinton’s warnings, while dire, … Continue reading Researcher Meredith Whittaker says AI’s biggest risk isn’t ‘consciousness’—it’s the corporations that control them →

Gen Z is the least happy generation at work. Here’s how good leaders can set them up for success

Work Evolution

  By Sarah Bregel April 11, 2023 First, there was a push for a shorter workweek. Then, “quiet quitting” made the rounds. Now, the concept of “bare minimum Mondays” has taken over social media. The latest trends in the workforce emphasize how important self-care and work-life balance are to younger generations. But in order for … Continue reading Gen Z is the least happy generation at work. Here’s how good leaders can set them up for success →

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