By Sam Smith January 08, 2024 When you’re in the middle of a difficult period, and thinking about how you’re going to get through it, you still have to keep the people around you motivated. As a leader, you can’t personally give everyone energy all day, every day. Even when you have a high-energy … Continue reading Energized teams are key to success. Here’s how to rev them up
To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies. Stacey Ackerman on January 3, 2024 Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the … Continue reading 4 common pitfalls in failed agile marketing transformations (and how to avoid them)
By Shalene Gupta November 21, 2023 The gender pay gap is narrowing but other inequities remain, from leisure time to who gets jobs in the top paying fields. According to a new study from Pew Research, women are still underrepresented for the top paying jobs, which typically earn over $100,000 a year, compared to … Continue reading These 10 jobs pay the most. Women are underrepresented in 9 of them
For knowledge workers like digital marketers the employment picture has changed radically and possibly for the better. Constantine von Hoffman on October 23, 2023 Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from … Continue reading Marketing is hiring more freelancers. Should one of them be you?
5 Cloud Cost Optimization Mistakes and How to Avoid Them Gilad Maayan / Sep 11, 2023 Cloud cost optimization refers to the process of minimizing an organization’s overall cloud spend by identifying mismanaged resources, eliminating waste, reserving capacity for higher discounts, and maximizing the efficiency of cloud usage. It’s not just about cutting costs; … Continue reading 5 Cloud Cost Optimization Mistakes and How to Avoid Them
By Eduardo Briceño August 29, 2023 Mistakes may be useful, but aren’t some less desirable than others? And doesn’t high performance—something most of us aspire to—mean making fewer mistakes? Rather than making blanket statements about mistakes being all good or all bad, it is helpful to differentiate between different kinds of mistakes and clarify … Continue reading These are 4 of the most common work mistakes. Here’s how to use them to your advantage
CEO Fires 90% of Staff, Replaces Them with AI Bot John Boitnott / Jul 12, 2023 Many aspects of running a business now depend on AI, and customer service is no different. Due to their versatility and efficiency, AI-powered customer support bots have grown in popularity in recent years. Companies like Dukaan, an Indian … Continue reading CEO Fires 90% of Staff, Replaces Them with AI Bot
By Sarah Bregel July 12, 2023 If you have tweens or teens living in your home, you’ve likely heard of Prime energy drink, owned by Congo Brands, and created by YouTubers Logan Paul and KSI (aka Olajide Olayinka Williams Olatunji). That’s because the drink, which contains 200 milligrams of caffeine—6 times more than a … Continue reading YouTuber Logan Paul’s Prime energy drink isn’t safe for kids. Why is it being marketed to them?
By Rebecca Barker July 11, 2023 The Consumer Financial Protection Bureau (CFPB) ordered Bank of America earlier today to pay over $250 million for unlawful practices, including “double-dipping” on overdraft fees, using customers’ information to open accounts without their knowledge since 2012, and failing to fulfill rewards bonuses that had been explicitly promised to … Continue reading Bank of America has to pay $100 million to harmed customers. You might be one of them
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one. Katie Robbert on June 1, 2023 I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to … Continue reading 5 failure points of a marketing measurement plan — and how to fix them
