Tag Archives: Them

The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them

The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them by Karlene Lukovitz @KLmarketdaily, November 25, 2022 As any marketer who’s run streaming television campaigns knows, IP addresses are still widely used when trying to identify and target individuals with relevant ads in this still relatively new medium. In fact, this information … Continue reading The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them →

10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out

Holiday Shopping

10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out ValueWalk / 10 Nov 2022 The upcoming holiday season is not only an important time for consumers, but for small businesses, it’s a time to showcase their best marketing efforts to help them stand out among their direct competitors. During this … Continue reading 10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out →

Tracking remote workers doesn’t make them more productive. Here’s what it does instead

Remote Work Culture

By Shalene Gupta November 09, 2022 Jamie Dimon, CEO of JPMorgan Chase, famously ripped into remote work earlier this year, claiming it adds to procrastination. Owl Labs, which creates 360 video conferencing, surveyed 2,300 employees on the state of remote work to find out what’s really up. Despite Dimon’s office-centric stance, the survey found … Continue reading Tracking remote workers doesn’t make them more productive. Here’s what it does instead →

Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them

Customer Acquisition

Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them by Laurie Sullivan @lauriesullivan, October 31, 2022 Data released from Skai, an omnichannel performance marketing company, shows marketers spent slightly more to advertise in Q3 compared with the prior quarter as they struggled to find customers. Retail media rose 45%, while … Continue reading Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them →

Gen Z Workers Are Different – How to Include Them in Recognition Programs

Generation Z

Gen Z Workers Are Different – How to Include Them in Recognition Programs Rachel Harmon / 24 Aug 2022 With growing influence, Gen Z workers are becoming a more significant part of the workforce. However, they differ from Millennials, Generation X, and Body Boomers. They’re unique and come with their own set of diverse … Continue reading Gen Z Workers Are Different – How to Include Them in Recognition Programs →

Common Resume Mistakes Women Make and How to Avoid Them

Women Support

Common Resume Mistakes Women Make and How to Avoid Them Adama Ba / 23 Aug 2022 If you’re a woman, it’s essential to be aware of the most common resume mistakes that you might make – and how to avoid them. Unfortunately, many women fall into the trap of thinking their unique skills and … Continue reading Common Resume Mistakes Women Make and How to Avoid Them →

Dozens of Facebook contractors lost their jobs after an algorithm reportedly chose them ‘at random’

Facebook Under Fire

Meta’s revenue shrank for the first time in its history And Meta’s Reality Labs cost the company almost $3 billion last quarter. N. Ingraham Carlos Barria / reuters Facebook parent company Meta has just reported its earnings for the second quarter of 2022, and it was another quarter of shrinking profits. Total revenue of $28.8 … Continue reading Dozens of Facebook contractors lost their jobs after an algorithm reportedly chose them ‘at random’ →

3 content challenges and how marketers can overcome them

Content Strategy

Increasing content demands are increasing problems. Chris Wood on August 11, 2022 The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new … Continue reading 3 content challenges and how marketers can overcome them →

Wildfires disproportionately impact low-income people. Here’s how communities can protect them

Career Evolution

By Talib Visram August 04, 2022 Though it’s 98% contained today, the Calf Canyon/Hermits Peak Fire has been burning in New Mexico since April, becoming the largest fire in the state’s history. By late June, it had burned through almost 350,000 acres and destroyed 900 structures. More troubling still is that most of the counties … Continue reading Wildfires disproportionately impact low-income people. Here’s how communities can protect them →

Employees are leaving these industries at higher rates. Here’s how to keep them

Economic Predictions

By Shalene Gupta July 28, 2022 Despite talk of an impending recession, companies are still scrambling to retain talent. According to the latest numbers from the Bureau of Labor Statistics (BLS), there were 11.3 million open jobs on the market in May, up from 9.6 million the year before. This isn’t just a resurgence … Continue reading Employees are leaving these industries at higher rates. Here’s how to keep them →