62% of U.S. consumers say they’ll stop buying from brands that engage in shrinkflation. Constantine von Hoffman on July 25, 2022 CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than … Continue reading Brands’ cost-cutting moves are costing them customers
Personalization isn’t the goal, it’s a tactic to achieve the goal. Kath Pay on July 5, 2022 As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, … Continue reading 8 major email marketing mistakes and how to avoid them
By Shalene Gupta June 13, 2022 Summer is here, and with summer comes summer Fridays, the practice of letting employees leave work early on the last day of the workweek. (We’re big believers at Fast Company.) A new survey of over 1,000 Americans between the ages of 18 and 42 has revealed a … Continue reading Your employees love summer Fridays, but they might be too exhausted to enjoy them
By Rebecca Barker June 09, 2022 More than two years into the COVID-19 pandemic, organizations have adopted strategies to tackle the societal inequalities and global problems that COVID-19 has laid bare by prioritizing sustainable impact. As leaders navigate this “new normal,” they are honing long-term, revolutionary ideas aimed to address some of … Continue reading 9 business leaders explain what sustainable impact means to them
An Appetite For Apps: Many Shoppers Prefer Them Over Websites by Ray Schultz , Columnist, May 19, 2022 Here’s a suggestion for email teams trying to drive ecommerce sales via mobile: Offer an app. Almost one out of three U.S. consumers — 31% — prefer mobile shopping apps to mobile websites and other channels, according … Continue reading An Appetite For Apps: Many Shoppers Prefer Them Over Websites
By Kaihan Krippendorff April 23, 2022 What image comes to your mind when you think of the word “entrepreneur”? Many of us will visualize youthful, creative fanatics on a solo mission to change the world. It took me by surprise when, in one of my strategy workshops, I met a woman named Jean … Continue reading 7 factors that stop your best ideas and how to overcome them
By Scott Ruoti April 13, 2022 Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device. QR codes have a wide range of uses that help people avoid contact with objects and … Continue reading How QR codes work—and what makes them dangerous
By Heather Hartnett April 08, 2022 Research shows that 76% of organizations with more than 100 employees rely on assessment tools such as aptitude and personality tests for external hiring, and that figure is expected to increase in the coming years. Employers may reach for personality tests for a variety of reasons. For some, … Continue reading 3 personality tests and how you can use them in the workplace
The 7 Problems You Need to Solve Before Offshoring Software Development (and How to Solve Them) Nate Nead / 29 Mar 2022 Software development in the United States introduces significant challenges. There’s currently a shortage of software developers, meaning there’s no guarantee you’ll be able to find a team with the skills necessary to … Continue reading The 7 Problems You Need to Solve Before Offshoring Software Development (and How to Solve Them)
Survey finds only 38% of marketers they have clearly defined goals and strategies for digital customer experience. Constantine von Hoffman on April 1, 2022 Marketers know they need great digital customer experience, but few know how to get it. While 84% agree that businesses must deliver excellent digital customer experience to survive, only 38% say … Continue reading Digital CX: Businesses need them, yet struggle to create great experiences
