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3 content challenges and how marketers can overcome them

Content Strategy

Increasing content demands are increasing problems. Chris Wood on August 11, 2022 The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new … Continue reading 3 content challenges and how marketers can overcome them →

Wildfires disproportionately impact low-income people. Here’s how communities can protect them

Career Evolution

By Talib Visram August 04, 2022 Though it’s 98% contained today, the Calf Canyon/Hermits Peak Fire has been burning in New Mexico since April, becoming the largest fire in the state’s history. By late June, it had burned through almost 350,000 acres and destroyed 900 structures. More troubling still is that most of the counties … Continue reading Wildfires disproportionately impact low-income people. Here’s how communities can protect them →

Employees are leaving these industries at higher rates. Here’s how to keep them

Economic Predictions

By Shalene Gupta   July 28, 2022 Despite talk of an impending recession, companies are still scrambling to retain talent. According to the latest numbers from the Bureau of Labor Statistics (BLS), there were 11.3 million open jobs on the market in May, up from 9.6 million the year before. This isn’t just a resurgence … Continue reading Employees are leaving these industries at higher rates. Here’s how to keep them →

Brands’ cost-cutting moves are costing them customers

Cost Management

62% of U.S. consumers say they’ll stop buying from brands that engage in shrinkflation. Constantine von Hoffman on July 25, 2022 CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than … Continue reading Brands’ cost-cutting moves are costing them customers →

8 major email marketing mistakes and how to avoid them

Email Marketing Mistakes

Personalization isn’t the goal, it’s a tactic to achieve the goal. Kath Pay on July 5, 2022 As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, … Continue reading 8 major email marketing mistakes and how to avoid them →

Your employees love summer Fridays, but they might be too exhausted to enjoy them

Summer Productivity

By Shalene Gupta     June 13, 2022 Summer is here, and with summer comes summer Fridays, the practice of letting employees leave work early on the last day of the workweek. (We’re big believers at Fast Company.) A new survey of over 1,000 Americans between the ages of 18 and 42 has revealed a … Continue reading Your employees love summer Fridays, but they might be too exhausted to enjoy them →

9 business leaders explain what sustainable impact means to them

Leadership Lessons

By Rebecca Barker       June 09, 2022 More than two years into the COVID-19 pandemic, organizations have adopted strategies to tackle the societal inequalities and global problems that COVID-19 has laid bare by prioritizing sustainable impact. As leaders navigate this “new normal,” they are honing long-term, revolutionary ideas aimed to address some of … Continue reading 9 business leaders explain what sustainable impact means to them →

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