Tag Archives: Them

3 ways Black workers say their white colleagues and managers can support them

Work Environment

By Jennifer R. Joe and Wendy K. Smith—The Conversation   February 12, 2022   President Joe Biden committed the U.S. government to racial equity by issuing four executive orders on Jan. 26 that seek to curb systemic racism. In the orders, he cited the killing of George Floyd in 2020, which sparked months of protests … Continue reading 3 ways Black workers say their white colleagues and managers can support them →

Few Consumers Think Brands Know Them Well, Merkle Study Finds

Consumer Engagement

Few Consumers Think Brands Know Them Well, Merkle Study Finds by Ray Schultz , January 18, 2022 Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM). Only 14% of consumers … Continue reading Few Consumers Think Brands Know Them Well, Merkle Study Finds →

24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)

Advertisement Campaigns

Kristen McCormick January 8, 2022 Copyhackers founder Joanna Wiebe: “Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal … Continue reading 24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them) →

Social Media Hashtags: How To Use Them On Each Social Media Platform For Optimal Success

Social Media Hashtags

Erika Taylor Montgomery January 1, 2022 Since the hashtag first hit the social media scene, it has swept users off their feet. The simple symbol rebranded the “pound sign” or “number sign” and secured its place in our culture; it is not going anywhere anytime soon. When first encountering this popular social media tool, it … Continue reading Social Media Hashtags: How To Use Them On Each Social Media Platform For Optimal Success →

PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

Public Relations

David Libby December 14, 2021 Working for a B2B Tech Startup? Don’t make these common public relations mistakes – read this instead. Startups make mistakes with PR. That’s a given. They’re run by humans – at least for the time being. The fact is, startups, especially in B2B tech, can’t avoid making mistakes. But they … Continue reading PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them) →

Top 6 Push Notification Mistakes and How to Fix Them

Website Special Guidelines

Polina Zakaryan December 7, 2021 In today’s competitive digital landscape, it’s becoming increasingly challenging to get consumers to click through marketing messages and engage with them. Push notifications represent a versatile marketing tool that can help you drive user traffic, stimulate engagement and boost user conversion and retention. However, push notifications can only work for … Continue reading Top 6 Push Notification Mistakes and How to Fix Them →

4 Tips For a Strategic CPG Digital Marketing Campaign (And the Trends to Back Them Up)

Digital Marketing Strategies

Erin Hynes November 24, 2021 Consumers today have many products and brands contending for their attention, which means the CPG industry is an especially competitive one. And in CPG digital marketing, it’s a challenge to keep up with emerging technologies as well as rapidly growing consumer demands. The pandemic changed the way shoppers browse and … Continue reading 4 Tips For a Strategic CPG Digital Marketing Campaign (And the Trends to Back Them Up) →

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