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Why Many Experts Hate Google Tag Manager (But Should They?) Victor Gonzalez Feb 6, 2025 Google Tag Manager (GTM) is supposed to make life easier. It promises a world where marketers and developers can manage tracking codes effortlessly, without constantly tweaking website code. Yet, despite its convenience, many experts hate GTM. Why? … Continue reading Why Many Experts Hate Google Tag Manager (But Should They?)
The 2025 State of Demand Gen Report has a lot of challenges you’ve heard before. But it also offers up some potential solutions. Mike Pastore on February 12, 2025 The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. That’s according to the 2025 State of Demand Gen Report … Continue reading Demand gen leaders say they struggle with the same stubborn challenges
The tax would apply from January 1 to tech companies that earn more than AU$250 million ($160 million) a year in revenue from Australia. BY Associated Press The Australian government said Thursday it will tax large digital platforms and search engines unless they agree to share revenue with Australian news media organizations. The tax would apply … Continue reading Australia wants to tax Meta, Alphabet, and other platforms if they don’t pay for news
November 22, 2024 Most Americans don’t expect to ever get rich, but they think the next generation will A new survey from Fidelity finds Americans at all income levels worry about losing their money, and most don’t see themselves as wealthy. BY Shalene Gupta While inflation has slowed to 2%, prices are still 20% higher than … Continue reading Most Americans don’t expect to ever get rich, but they think the next generation will
Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. Mike Maynard on November 19, 2024 It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this … Continue reading 5 ways B2B differs from B2C — and 3 ways they align
November 10, 2024 Why bad bosses think they are doing a great job Even if you think you are crushing it, you should read this. BY Jamie Woolf Google “bad bosses,” and most of what pops up are survival guides for employees—like how to “survive a bad boss,” as if bad leadership is just another natural … Continue reading Why bad bosses think they are doing a great job
November 10, 2024 The hidden truth behind job market numbers and how they influenced the vote Employment numbers looked promising, but voters sent a clear message that the economy still feels far from healthy. BY Nelson Chu The 2024 election results have laid bare a stark reality: Americans aren’t buying the rosy economic picture painted by recent … Continue reading The hidden truth behind job market numbers and how they influenced the vote
October 19, 2024 1 in 4 American adults suspect they have undiagnosed ADHD, new data shows Only 4.4% of adults actually have the disorder, but far more are misdiagnosing themselves. BY Sarah Bregel In recent years, we’ve heard a lot about “neurodivergence” on social media, including genetic disorders such as Attention Deficit Hyperactive Disorder (ADHD). The … Continue reading 1 in 4 American adults suspect they have undiagnosed ADHD, new data shows
August 24, 2024 4 successful leaders on the lessons they wish they learned earlier Executives recall the key lessons they wish they had learned earlier in their careers. BY Matthew C. Meade Reflecting on my career journey, one crucial lesson stands out: Embracing discomfort is essential for growth. For over five years, I thrived in one … Continue reading 4 successful leaders on the lessons they wish they learned earlier
August 23, 2024 Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead An emotional intelligence expert explains how building a sense of community can help companies increase employee engagement, boost worker mental health, and more. BY Harvey Deutschendorf Leaders often preach about the importance of building a healthy company culture. Understandably, … Continue reading Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead
