Tag Archives: they’re

3 things customers expect from marketers to prove that they’re human

Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human →

Galling Websites: People Can’t Find What They’re Looking For, So They Switch Brands

Website Development Guidelines

Galling Websites: People Can’t Find What They’re Looking For, So They Switch Brands by Ray Schultz , Columnist, August 10, 2022 Email teams are usually stuck with the cleanup when a customer abandons a cart. But many shoppers never even get to the checkout stage because they can’t find what they’re looking for, judging by … Continue reading Galling Websites: People Can’t Find What They’re Looking For, So They Switch Brands →

Gen Z employees have become the default office tech support—and they’re not happy about it

Gen-Z

By Grace Buono July 05, 2022 Lost files, computer viruses, outdated software: Tech malfunctions are nothing new in the workplace, and almost half of working America reports that they seek out coworkers at least once a day for tech assistance. While computer struggles may feel universal, troubleshooting tech issues is far from a … Continue reading Gen Z employees have become the default office tech support—and they’re not happy about it →

Customers aren’t satisfied: Fewer than 35% say they’re happy with brands

Branding Engagement

First impression, ease of use are most important to customer satisfaction. Constantine von Hoffman on July 13, 2022 Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This … Continue reading Customers aren’t satisfied: Fewer than 35% say they’re happy with brands →

Martech Morass: Marketers Say They’re Confused By The Tech Landscape

Technology Evolution

Martech Morass: Marketers Say They’re Confused By The Tech Landscape by Ray Schultz , Columnist, May 26, 2022 Marketing technology causes as many problems as it solves, judging by From Digital Transformation To Digital Evolution: Survival of the Quickest,” a study from Netcel, Optimizely and Siteimprove in partnership with London Research.Of the marketers polled, 64% agree with … Continue reading Martech Morass: Marketers Say They’re Confused By The Tech Landscape →

Revolutionary changes in transportation could slow global warming—if they’re done right, IPCC says

Transportation Problems

By Alan Jenn April 09, 2022 Around the world, revolutionary changes are under way in transportation. More electric vehicles are on the road, people are taking advantage of sharing mobility services, such as Uber and Lyft, and the rise in telework during the COVID-19 pandemic has shifted the way people think about commuting. … Continue reading Revolutionary changes in transportation could slow global warming—if they’re done right, IPCC says →

Some Kanye fans paid $200 to get his new album. They’re still waiting

Social Media Influence

By Moises Mendez II February 23, 2022 Some of Kanye West’s fans weren’t too happy with him on Tuesday. Last week, the rapper, who goes by the mononym Ye, announced in a since-deleted Instagram post that he was eschewing the streaming services and promised that anyone who bought his $200 Stem Player, a device … Continue reading Some Kanye fans paid $200 to get his new album. They’re still waiting →

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing

Technology Impact On Business

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing by Ray Schultz , Columnist, December 17, 2020 There’s nothing mysterious about the challenges facing companies when implementing marketing technology. Many are hobbled by budget issues, plain and simple, and by other practical problems, according to Marketing Technology Implementation: Strategies, Tactics & Trends, … Continue reading Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing →

Mapping The Customer Odyssey: Large Firms Say They’re Good At It

Customer Service

Mapping The Customer Odyssey: Large Firms Say They’re Good At It by Ray Schultz , Columnist, November 12, 2020 Customer journey mapping is a complicated science. But bigger firms are grasping it, judging by The Enterprise Perspective on Customer Journey Mapping, a new study by Ansira done in partnership with Ascend2. Of the enterprise companies, … Continue reading Mapping The Customer Odyssey: Large Firms Say They’re Good At It →

What They’re Saying About AMP For Email: Still No Widespread Buy-In

Google AMP

What They’re Saying About AMP For Email: Still No Widespread Buy-In by Ray Schultz , Columnist, June 12, 2020 AMP (accelerated mobile pages) for Email has been widely discussed since Google announced it was working on the project in 2018. But are brands really using it? Not many. “There has not been a lot of … Continue reading What They’re Saying About AMP For Email: Still No Widespread Buy-In →