James ClearJune 12, 2015 When I built my first website a little over three years ago, I had no idea what I was doing. Naturally, I figured that looking at what other websites and blogs had on their pages would be a good place to start. I started seeing sites with social media buttons, email … Continue reading The Power Of Less: I Removed Every Inessential Thing From My Website And Here’s What Happened
Tag Archives: Thing
The One Thing Your Company Can Do To Save the World
Ryan ScottJune 7, 2015 Anyone who cares about corporate social responsibility should be excited about what the B Corps movement is doing to change the game. B Corp is a certification given to businesses that meet exacting standards of social and environmental performance, accountability, and transparency. The nonprofit B Lab describes B Corps as being … Continue reading The One Thing Your Company Can Do To Save the World
The Easiest Thing You Can Do To Get More Email Opens On Mobile
Matthew MontoyaMay 25, 2015 In Steven Spielberg’s masterpiece Jaws, a killer shark threatens a small Cape Cod burg. This menacing beast was so scary that children — and some adults — of my generation wouldn’t swim in the ocean (I wouldn’t even swim in a pool) for years. One of the things that made Jaws … Continue reading The Easiest Thing You Can Do To Get More Email Opens On Mobile
Revisiting That Whole Vision and Mission Thing
Rich BerensApril 14, 2015 Although we spend more time at work than anywhere else, surprisingly people often feel little connectivity to the vision and mission of their employer. One reason is that most company mission and vision statements simply don’t mean much to the great majority of employees. They tend to be created by consultants … Continue reading Revisiting That Whole Vision and Mission Thing
Digital Marketing Success: Do You Have The One Thing?
Mike MoranMarch 17, 2015 When I teach introductory digital marketing classes, it always makes me bring my thinking down to the basics–the keys to succeeding at digital marketing. I’ve taught classes at Rutgers University for their Mini-MBA program several times, and I always enjoy it because of the interesting students I meet. Because my class … Continue reading Digital Marketing Success: Do You Have The One Thing?
Understand This One Thing About Google, And Your SEO Will Be Easy
Andy CallowayMarch 14, 2015 I hate to break it to you, but you’ve probably got Google all wrong. Most people got it wrong and in doing so, they ended up floundering with poor rankings and terrible websites. SEO companies got it wrong. Marketers got it wrong and businesses got it wrong. Some people are still … Continue reading Understand This One Thing About Google, And Your SEO Will Be Easy
What’s the One Thing VCs Love Even More Than Growth?
Bob ApolloJanuary 27, 2015 Of course, every VC wants to see their portfolio companies grow. But as Scott Maxwell of OpenView Venture Partners points out in a persuasive recent blog (link below), companies that deliver predictable revenue are regarded as even more valuable. Now, if you’re still at the pre-revenue stage, your revenue projections have … Continue reading What’s the One Thing VCs Love Even More Than Growth?
The First Thing You Should A/B Test
Yuval ShoshanJanuary 7, 2015 It’s tempting to test each and every element on our landing page. However, changing more than one element in the same page will cause our experiment to be less effective, because it will be hard for us to discover what cause the change. It is important to test only one thing at … Continue reading The First Thing You Should A/B Test
The First Thing To Do When Starting a Personalization Program
Greg Giletto December 4, 2014 George Bernard Shaw once said, “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” Good quote from George, and it certainly has its merits, but George couldn’t be more wrong when it comes to creating a personalization plan for … Continue reading The First Thing To Do When Starting a Personalization Program
Is There Really Such Thing as SEO for Small Business?
Ayodeji Onibalusi November 28, 2014 Let’s start with some data… It is a known fact these days that 93% of online experiences start with a search engine. In plain English, this means that having your company listed in a prominent place has very good profit potential, thus making SEO a high ROI marketing tactic. That … Continue reading Is There Really Such Thing as SEO for Small Business?
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