Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves. Laura Collins on July 28, 2017 Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, … Continue reading Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage. Pamela Parker on July 18, 2017 You’d think online retailing would be all figured out by now, but it’s just getting more complex — and more promising — than … Continue reading Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
Launching in a new city can be rewarding… or a massive flop. Columnist Megan Hannay outlines tips to help you build trust with your new audience and turn a potentially lackluster launch into a successful one. Megan Hannay on July 12, 2017 I recently tried a nationally known local delivery app that launched in … Continue reading No such thing as a free launch: A launch marketing checklist for multilocation businesses
Freya Smale — May 16, 2017 Follow @FSmale— May 16, 2017 Stepping into the working world for the first time is not easy. I remember during my final year of study, applying for any job listed on the six job listing sites I followed. By the end of the year, I had an email folder … Continue reading 3 Reasons Why Failure is the Best Thing for Your Career
Chris Pitt — May 6, 2017 Follow @Pitty_C— May 6, 2017 Earlier this month, Kik CEO Ted Livingston said payments are all that’s needed for chatbots to live up to last year’s hype. He says the technology is in “a holding pattern until we get mobile payments,” but insists he’s seen enough “magic” to know … Continue reading Will ‘Payments’ Make Chatbots the Next Big Thing in eCommerce?
When Facebook’s CFO talks about a maxed-out ad load slowing advertising revenue growth, he’s only referring to Facebook’s news feed ad load. Tim Peterson on May 3, 2017 For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can … Continue reading The most important thing to know about Facebook’s ad load problem
Samson Adepoju — May 1, 2017 — May 1, 2017 Making mistakes with Facebook ads for small businesses isn’t uncommon; in fact, it can be a good thing. With some tips, you can leapfrog some of these mistakes and if you’ve already made some of them, don’t worry and keep reading, it’s time to bounce … Continue reading Why Making Facebook Ad Mistakes Is a Good Thing
Heather Lloyd-Martin — April 28, 2017 — April 28, 2017 Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” … Continue reading Why I Told a Client to Quit Blogging: Finding Your “One Thing”
Timothy Carter — March 23, 2017 Follow @TimothyCarter— March 23, 2017 Search engine optimizers (SEO) like myself are typically forced to juggle multiple responsibilities at once. Depending on the size and scope of our teams, we’re in charge of planning strategies, creating content, making technical changes, doing publisher outreach, nurturing our campaigns, and even following … Continue reading The One Thing Holding Most SEOs Back From Success
Mukesh Gupta — March 16, 2017 Follow @rmukeshgupta— March 16, 2017 Premise: Everywhere you go on the internet, there is one thing that is prevalent. No, I am not talking about Donald Trump, though he seems to be prevalent almost everywhere as well. I am referring to “Digital Transformation”. I have been reading about digital … Continue reading The Hard Thing About “Digital Transformation”
