Katherine A. Sliter — February 14, 2017 — February 14, 2017 Within the talent management community, there is often the perception that having more of a desirable personality trait is always better. After all, if friendly, conscientious individuals do well in a particular role, shouldn’t extra friendly and extra conscientious individuals do extra-extra well? To … Continue reading Personality: Can You Have Too Much of a Good Thing?
Govind Agarwal — January 5, 2017 Follow @submitedge— January 5, 2017 So, you have got your web page SEO optimized, followed all the webmaster guidelines and have made Google very happy. Congratulations! You can now expect to hit the first few pages of this search engine soon. But can you start partying yet and sit … Continue reading That One Thing Preventing Your SEO-Optimized Page To Rank!
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. Anna Shirley on December 15, 2016 With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 … Continue reading The next Bing thing: Get your Bing campaigns in top shape for 2017
Darleen DeRosa — November 9, 2016 Follow @onpoint_llc— November 9, 2016 Millennials are expected to make up about 50 percent of all leadership positions in the next five years. Not only that, Millennials who are satisfied with their professional development opportunities are twice as likely to stay with a company then those who are unsatisfied. … Continue reading The One Thing Millennials Want Most At Work (And Aren’t Getting)
by James Potter Follow @thelinkedinmanOctober 7, 2016 I feel privileged that in my job I get to meet so many people from such a diverse range of careers and professions. I have trained people ranging from FTSE 100 board members right to sole traders to make the most of their use of LinkedIn, all of … Continue reading LinkedIn: A Helpful Tool or a Time-Soaking Distraction? Part 1 – What is This Thing?
by WishpondSeptember 9, 2016 If you’ve been involved with digital marketing for long, you know that online marketing campaigns rely heavily on conversions. The goal of any marketing campaign is to get your target audience to act. Whether you’re trying to get them to make a purchase, request your services, complete a form or even … Continue reading Why Tracking Google Adwords Could be the Most Important Thing You Do This Year
by Laura Donovan Follow @thewordproAugust 14, 2016 Back in the ’80s, when I was in high school, my friends and I got our style savvy from wandering the mall, watching MTV or copying the lead character in a John Hughes movie. We relied on window shopping, television and movies to determine the latest pair of … Continue reading Influencer Marketing – The Next Big Thing is Here [Infographic]
August 2, 2016 Why do audiences matter? It’s hard to think of a time when the average American wasn’t equipped with a laptop or a smartphone: 68 percent of U.S. adults have a smartphone and 73 percent have a desktop or laptop computer. As a matter of fact, 2015 was our most plugged-in year ever … Continue reading Audience Analytics: A Thing of the Past (and the Future)
by Gail Oliver July 27, 2016 Follow @AttentionGetJuly 27, 2016 Do you want to have your best holiday sales ever at your online shop? Then I have one HUGE tip that I want you to start doing right NOW that will greatly help your sales come the peak period of late October to mid December. … Continue reading Start Doing This One Thing NOW for Your Best Holiday Sales Yet
by Brian Basilico June 2, 2016 Follow @bbasilicoJune 2, 2016 Too Much Time On Your Hands? If you run a business, I seriously doubt it! There are pro-crastinators, but no amateur-crastinators? What’s up with that? Actually, they talk about pre-crastination in an article in Scientific American. “Pre-crastination is the inclination to complete tasks quickly just … Continue reading Compelled To Procrastinate? Is Time Management A Real Thing?
