Tag Archives: Thinks

Should AI be considered an employee? This company thinks so

July 21, 2024 Most workers are worried that AI will replace them. And while many are now using AI at work, few directly refer to the technology as a “coworker” or an “employee.” But the CEO of people management platform Lattice thinks we should change that. On June 9, Lattice announced that it … Continue reading Should AI be considered an employee? This company thinks so →

Is college only less important to white men? Here’s what Gen Z thinks

Gen-Z

By Sarah Bregel October 16, 2023 With inflation at an all-time high, every generation is being forced to tighten its purse strings. While that’s true for Gen Z, who say they’re cooking at home rather than going out to eat, shopping less, and sticking to grocery essentials, according to a new Bank of America … Continue reading Is college only less important to white men? Here’s what Gen Z thinks →

Why Bombas’ cofounder thinks you should treat every day like Giving Tuesday

Productivity Techniques

By Randy Goldberg November 29, 2022 Homelessness has been in the news a lot lately, and for good reason. It’s more visible in our cities, suburbs, and rural communities alike. Think about this: On any given night, more than 500,000 people experience homelessness in the U.S. Additionally, 1,300,000 children under the age of 6 … Continue reading Why Bombas’ cofounder thinks you should treat every day like Giving Tuesday →

Adam Neumann thinks we want ‘community-driven’ living, but how has that worked out in the past?

Communication Skills

By Clint Rainey August 16, 2022 Everybody’s curious: What exactly is Flow, Adam Neumann’s new rental-housing startup that’s apparently snagged the largest check ever written by Silicon Valley VC firm Andreessen Horowitz? The reason for the curiosity is that, so far, Neumann and a16z aren’t saying much, beyond vague gestures at concocting some kind … Continue reading Adam Neumann thinks we want ‘community-driven’ living, but how has that worked out in the past? →

This NASDAQ adviser thinks markets are tumbling because of data privacy changes

Data Privacy

By Shalene Gupta June 30, 2022 It’s been a volatile year for the markets. In mid-June the S&P 500 fell 3.3%, and is down 23%, its lowest since December 2020. Experts chalk it up to inflation, supply chain issues, and high interest rates. But according to Dominique Shelton Leipzig, a member of NASDAQ’s … Continue reading This NASDAQ adviser thinks markets are tumbling because of data privacy changes →

Movable Ink’s Da Vinci thinks outside the campaign box

Marketing Technology

Movable Ink’s new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization. Kim Davis on June 22, 2022 Vivek Sharma At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. It’s called … Continue reading Movable Ink’s Da Vinci thinks outside the campaign box →

Why ARF thinks marketers should reconsider their personalization strategy

Marketing Tools

‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019 At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy →

An easy way to see if Google thinks your webpages are keyword relevant

Keyword Research

Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat. Eric Enge on February 28, 2018 We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many … Continue reading An easy way to see if Google thinks your webpages are keyword relevant →

Does trust matter more than growth? Salesforce’s Benioff thinks so.

Growth Strategy

In this age of diminishing trust, contributor Joe Hyland argues it’s time for marketing leaders to shift their emphasis. Joe Hyland on February 9, 2018 I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a … Continue reading Does trust matter more than growth? Salesforce’s Benioff thinks so. →

BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates

Conversion Optimization

BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, (August 17, 2017) Think like the customer and understand their needs. It may sound simple, says Jim Brannen, VP of ecommerce at BuyAutoParts, but it works. Tailor the content and advertisements across search and title the search. Descriptions become … Continue reading BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates →