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Third-party cookies will become less reliable and less common, but let’s not forget why they exist in the first place. Greg Krehbiel on August 30, 2024 Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s … Continue reading It’s time to re-think our rejection of third-party cookies
Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future. Sam Shennan on August 8, 2024 Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think … Continue reading Why first-party data still reigns even with Google keeping third-party cookies
CPSC says Amazon is responsible for hazardous items from third-party sellers The retailer will have to recall products from its Fulfilled by Amazon program. anna washenko Wed, Jul 31, 2024 REUTERS / Reuters The US Consumer Product Safety Commission has determined that Amazon is responsible for hazardous or defective products sold by third-party … Continue reading CPSC says Amazon is responsible for hazardous items from third-party sellers
In a surprise move, Google announced that Chrome users will have choices going forward that include the third-party cookie experience. More UPDATES. Kim Davis on July 23, 2024 Google said (September 14, 2024) it will not deprecate third-party cookies in the Chrome browser, an about face that left the advertising industry stunned. It will, … Continue reading Third-party cookies will not be deprecated from Chrome
Google isn’t killing third-party cookies in Chrome after all The advertising industry can heave a sigh of relief. pranav dixit Mon, Jul 22, 2024 ASSOCIATED PRESS Google won’t kill third-party cookies in Chrome after all, the company said on Monday. Instead, it will introduce a new experience in the browser that will allow … Continue reading Google isn’t killing third-party cookies in Chrome after all
Salesforce’s State of Marketing Report finds marketers struggling to activate data and get a full view of customers. Constantine von Hoffman on July 3, 2024 Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State of Marketing Report. It also found problems with data activation, personalization and AI optimization. … Continue reading 61% of marketers still relying on third-party data
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies. Robert Tracy on March 1, 2024 After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader … Continue reading 3 future-proofing strategies for Google’s third-party cookie crackdown
Meantime, U.K. government to Google: Not so fast with cookie deprecation. There are competition concerns. Nicola Agius on February 5, 2024 Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to … Continue reading Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation
As Google takes the first steps to remove third-party cookies from Chrome, what is the true state of play of the possible alternatives? Kim Davis on January 17, 2024 “I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s … Continue reading Alternatives to third-party cookies: The state of play
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end. Nicola Agius on January 8, 2024 Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced … Continue reading Google is allowing select sites to delay phase out of third-party cookies
