AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016 Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google
Richard SellersJuly 24, 2015 While helping more than 150 marketing executives improve their resumes, I learned how to write a terrible resume. Paraphrasing Abraham Lincoln, I’ve seen some of the following in every resume and all of the following in some. My Prioritized List Of What Makes A Terrible Resume The following is in order … Continue reading Thirteen Ways To Write A Really Terrible Resume
