Chris Abraham — June 4, 2018 Follow @chrisabraham — June 4, 2018 While tools like cPanel can install CMS platforms like Drupal and WordPress into $ 3.95/month web hosting services with the click of a button, there’s the cheap and easy way and there’s the right way. As they say, measure twice, cut once. Entertainment … Continue reading Have You Thought Your CMS, SEO, and Site-Hosting Strategy Through?
Bob Apollo — April 27, 2018 Follow @bobapollo — April 27, 2018 12019 / Pixabay It seems as if everybody wants to be a thought leader nowadays, and to publish insights that are going to somehow miraculously transform market perceptions and make the sales process easier. A growing share of marketing budgets is being directed … Continue reading Is Your Thought Leadership Really “Thought Followership”?
Elizabeth Williams — March 6, 2018 Follow @bizmkter — March 6, 2018 johnhain / Pixabay Sometimes a little intra-department rivalry is a good thing. For example, I used to have a running bet with my colleague about who could be the first to make a sales director roll their eyes. At our monthly sales and … Continue reading Time to Replace Thought Leadership with Something Real
Elizabeth Williams — February 5, 2018 Follow @bizmkter — February 5, 2018 One summer I coached one of my kids’ sports teams. (Okay, I was guilted into it by my friend, who had the more thankless task of convening U8 soccer). I admit I was kind of making it up as I went, and there … Continue reading Why You Need an Editorial Committee for Your Thought Leadership Program
Brian Basilico — February 1, 2018 Follow @bbasilico — February 1, 2018 Stock photo When thinking about thought leadership, you will need some of the tools and techniques that you can use to get your messages out there. One of the tools that I use is my podcast. Now, podcasting is not for everybody, just … Continue reading How A Podcast Can Help Influence Thought Leadership?
Elizabeth Williams — January 30, 2018 Follow @bizmkter — January 30, 2018 Last week we looked at the ruinous effects of the Bullshit Industrial Complex (BIC) on the original and authentic thought leadership produced by well-meaning people and good brands. This week, I’d like to talk about the value of our inside voices in building … Continue reading Boxers or Briefs: Why Thought Leadership is an Inside Job
Brian Basilico — January 25, 2018 Follow @bbasilico — January 25, 2018 Today I want to talk about becoming a thought leader. Maybe you already are a thought leader. Have you thought about becoming a thought leader? Well, today we’re going to discuss five things that can get in the way of thought leadership. … Continue reading 5 Things That Can Get In The Way of Thought Leadership
Elizabeth Williams — January 22, 2018 Follow @bizmkter — January 22, 2018 A recurrent theme among the Blognocracy in 2017 was the idea that we are at “peak content”. Meaning there is simply no more room out there for all the posts and blogs and books and videos and webinars and white papers and so … Continue reading Is Thought Leadership Dead?
Wendy Marx — December 22, 2017 Follow @wendymarx — December 22, 2017 Thought leadership PR is especially necessary for the B2B business landscape. In an industry that often relies on expertise, credibility, and image, thought leadership builds a bridge of trust between B2B businesses and their buyers. Before we touch on why thought leadership is … Continue reading Thought Leadership PR: How to Strengthen Your Business
Edwin Miller — December 12, 2017 — December 12, 2017 Free-Photos / Pixabay Last year, we noted that a significant market challenge was the lack of a clear digital transformation definition. On the surface, digital transformation simply means the transformation of a business to a more digital state. The problem we identified, however, lies in … Continue reading Digital Transformation Defined. Findings From 10 Industry Thought Leaders
