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The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon. Constantine von Hoffman on January 27, 2025 DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for … Continue reading What is DeepSeek? A boon for marketers and a threat to Big Tech
Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend. Angelina Eng on August 5, 2024 In digital advertising, a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely … Continue reading Why marketers must combat the hidden threat of MFA sites
Marketing agencies may fear AI will make them extinct, but there are reasons to believe some will be winners in this new world. Jim Ewel on May 31, 2024 AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam … Continue reading AI is a threat to some marketing agencies, an opportunity for others
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. Danny Goodwin on March 25, 2024 There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas … Continue reading Google SGE a top threat to brand and product search terms, study finds
By Shalene Gupta October 31, 2023 Today, AI is evolving at a lightning pace, leaving everyone else scrambling to catch up as they wonder what the future will bring and, more specifically, how AI will impact jobs. Job search website Indeed surveyed over 7,000 employees and human resource professionals in seven countries (U.S., U.K., … Continue reading Minority groups in countries around the world are worried about AI being a threat to jobs
Concerns about GDPR compliance might extend to other AI solutions too. Kim Davis on April 3, 2023 On Friday, Italian regulators imposed a ban on generative AI tool ChatGPT with immediate effect while giving its creator, OpenAI, 20 days to address concerns about the way data is collected and processed under penalty of a fine … Continue reading ChatGPT under threat from European regulators
Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work. Chris Schermer on February 8, 2023 Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November … Continue reading Does ChatGPT pose an existential threat to marketers?
By Tamara Myles December 19, 2022 Toxic workplaces aren’t just bad for morale—they’re a threat to human health. This year the U.S. Surgeon General made history, calling out toxic workplaces in connection with one of the worst mental health crises the U.S. has ever seen. “The link between our work and our health has … Continue reading Toxic workplaces are a threat to employee health—how to make yours ‘antitoxic’
By Julian Melendi and Evan Enzer August 09, 2022 Houston’s troubling steps toward becoming a surveillance city should serve as a warning to people around the United States. Houston’s new ordinance co-opts businesses to spy on neighborhoods and poses extreme threats to our freedom by requiring companies to install cameras on their property—at the … Continue reading A first-of-its-kind law in Houston poses a major threat to privacy
Liz Kislik December 8, 2021 Even the most collaborative, synergistic teams and relationships can be motivated by fear. This fear could be that someone might say or do something to disrupt or offend someone else; that someone may act in error; or that not all of the team’s efforts will be successful, recognized, or … Continue reading Make Collaboration Easier by Eliminating the Fear of Threat
