Three major clients reflect on their different journeys with Pega decisioning and customer service solutions. Kim Davis on June 23, 2023 As reflected at this month’s PegaWorld iNspire, Pega’s offerings range from back-office process automation to customer-facing real-time journey creation — all driven by AI. We sat down with three major Pega clients to understand … Continue reading Citi, Aflac and Verizon: Three different Pega journeys
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Watch three back-to-back Summer Game Fest shows
Watch three back-to-back Summer Game Fest shows here starting at 12PM ET Kris Holt @krisholt Another busy day of Summer Game Fest events is upon us, with the Wholesome Direct, Future Games Show and OTK Games Expo streams running back to back. You’ll be able to watch everything right here starting at 12PM … Continue reading Watch three back-to-back Summer Game Fest shows
Buyer Expectations: Three Things to Do Now to Delight and Deliver
Buyer Expectations: Three Things to Do Now to Delight and Deliver Ali Hasnain / 20 Apr 2023 Are you still selling like it’s 2013? It’s no secret that the buyer experience has changed drastically in the last decade. The pandemic turned enterprise buyers into savvy e-commerce hunters and SaaS experts. When everyone is used … Continue reading Buyer Expectations: Three Things to Do Now to Delight and Deliver
Three essentials for writing a good ChatGPT prompt
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one. Constantine von Hoffman on March 20, 2023 The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will … Continue reading Three essentials for writing a good ChatGPT prompt
Three things ChatGPT needs which only you can provide
Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide. Ryan Phelan on March 2, 2023 Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. Not only is it now cliché, it’s a bad … Continue reading Three things ChatGPT needs which only you can provide
Three things any leader can learn from the emergency room
By Louis Venezia December 12, 2022 Most people hate hospitals. They hate the smell. They hate waiting in the emergency room to splint a broken finger. They hate visiting sick relatives. They hate gathering for the last moments of a loved one’s life. They hate being told what to do by a gaggle of … Continue reading Three things any leader can learn from the emergency room
Marketing software: Think three times before you customize
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them. Greg Krehbiel on December 2, 2022 When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want … Continue reading Marketing software: Think three times before you customize
Apple’s head of hardware design is leaving the company after three years
Famed Apple designer Jony Ive is leaving to start his own firm Ive’s new firm LoveFrom will launch in 2020 with Apple as its first client. R. Lawler @Rjcc BRITTANY HOSEA-SMALL via Getty Images In an interview with the Financial Times, Jony Ive announced that after more than two decades of making Apple products … Continue reading Apple’s head of hardware design is leaving the company after three years
AR/VR: Marketing in three dimensions
It’s early days for volumetric storytelling, but it’s at the heart of AR and VR. William Terdoslavich on July 5, 2022 Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. … Continue reading AR/VR: Marketing in three dimensions
Three ways to organize your martech stack
Some common ways to organize your martech stack and the unique benefits of each approach. Megan Michuda on June 17, 2022 Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. … Continue reading Three ways to organize your martech stack
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