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Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. Jason Barnard on December 16, 2024 The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up. Here’s a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge … Continue reading The 13-point roadmap for thriving in the age of AI search
PR isn’t just about spinning a yarn; it’s about weaving a brand’s story into the fabric of society. Eric Dates on September 26, 2024 This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is … Continue reading Why public relations is thriving in today’s global marketing mix
Surviving to Thriving: Unbreakable Helps Leaders Build Resilient Teams Deanna Ritchie / 08 May 2023 Convergent technological disruption, rapidly changing (and often destabilizing) economic conditions, and increasingly active and demanding stakeholders. These are just some of the challenges facing organizations and their leaders today. These challenges demand ever closer coordination within and between teams … Continue reading Surviving to Thriving: Unbreakable Helps Leaders Build Resilient Teams
By Christopher Cason April 08, 2023 Heading into next week’s playoffs, the Milwaukee Bucks have the best record in the NBA. They posted this season’s longest winning streak (16 games), and they’ve gone about their business without the drama that makes for headlines and fuels talking-head debate shows. As the Bucks pursue their … Continue reading How the Milwaukee Bucks built a thriving global brand
Most marketing technology professionals are satisfied with their jobs despite accelerating churn. Chris Wood on April 6, 2023 Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. These opportunities contribute to high satisfaction among those who work in the thriving field. 74% of … Continue reading Frequent promotions and salary increases contribute to thriving martech careers
By Emily Guy Birken March 04, 2023 Several recent waves of high-profile layoffs are an uncomfortable reminder that many of us serve at the pleasure of the companies we work for. Whether you’ve been laid off, are hearing water-cooler whispers about reorganization, or simply want to be prepared, there are a number of steps … Continue reading Your essential guide to thriving through a layoff
By Shalene Gupta December 17, 2022 As a junior at Stanford, Harrison Hochman was sent home because of COVID. Many of his friends were scrambling to pay tuition because their family’s incomes had taken a hit. Yet it was easier to book a plane ticket home than to find a private loan. Hochman and … Continue reading From the ashes of COVID school closures, this Gen Z CEO built a thriving student-loan app
Search Thriving: Least Likely To Be Cut From Ad Budgets by Laurie Sullivan @lauriesullivan, September 16, 2022 Search ad spending in the U.S. is estimated to reach nearly $112 billion by 2023 — doubling what advertisers spent in 2019, according to data from Insider Intelligence. The analyst firm, in the report released this week, called … Continue reading Search Thriving: Least Likely To Be Cut From Ad Budgets
By Rob Walker August 01, 2022 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Walmart vs. Amazon is one of the great rivalries in business history. And lately the retail giants have found something new to compete over: ad revenue. We don’t normally think of stores as advertising … Continue reading Even as retail sales drop, Amazon and Walmart have created thriving ad businesses
By Chris Morris July 19, 2022 Flooded with fake and misleading reviews on many of its products, Amazon is going on the offensive, filing suit against the administrators of what it says are over 10,000 Facebook groups that are used to manage those reviews and incentivize people to post them. In a suit … Continue reading Inside the thriving business of writing fake Amazon reviews
