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February 11, 2025 How to recognize and break through what’s holding you back The biggest barriers to professional growth often aren’t external obstacles or lack of opportunity—they’re self-built invisible ceilings. BY Melissa Puls My mother was always the last parent to pick me up from gymnastics practice. While other moms arrived in jeans, she’d sweep in … Continue reading How to recognize and break through what’s holding you back
February 05, 2025 In a time crunch? 3 ways GenAI can come through in a clutch The legal field is renowned for massive documentation, and artificial intelligence can cut review time. BY AJ Shankar In just a couple of years, generative AI (GenAI) has made a big impact on the way people, companies, and entire industries … Continue reading In a time crunch? 3 ways GenAI can come through in a clutch
OpenAI Uses ChatGPT-Related Data Through Apple’s Integrations by Laurie Sullivan , Staff Writer @lauriesullivan, December 11, 2024 Apple has integrated its voice assistant on its iPhone and other devices with OpenAI’s artificial intelligence, as part of a series of updates announced by the tech giant Wednesday. The more interesting part of the announcement is what these … Continue reading OpenAI Uses ChatGPT-Related Data Through Apple’s Integrations
Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling. Christie Ray Harrison on November 4, 2024 Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. … Continue reading 3 tips for cutting through the DTC noise with marketing data
November 02, 2024 Make this mindset shift to cultivate joy through tough times The author of ‘The Joy You Make’ explains why joy is much bigger than happiness. Happiness is eating a fudge brownie. Joy is making a pan of brownies to share. BY Next Big Idea Club Steven Petrow is known for his columns and … Continue reading Make this mindset shift to cultivate joy through tough times
Would the bold step of complete data transparency change the conversation around data privacy and consent? Greg Krehbiel on October 17, 2024 Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way … Continue reading How to build customer trust through data transparency
Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most. Gene De Libero on October 11, 2024 CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up a few … Continue reading How to unlock the power of personalization through edge computing
Google: DOJ Missed The Forest Through The Trees by Laurie Sullivan , Staff Writer @lauriesullivan, September 30, 2024 Google owns the most powerful ad-serving business used by publishers to sell advertisements, the most powerful tool used by advertisers to buy them, and the largest exchange where the auctions are run. Lawyers for the U.S. Department of Justice … Continue reading Google: DOJ Missed The Forest Through The Trees
LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2024 CMOs in the B2B marketing space strongly believe that what they do today will change in the near future, as confirmed by a LinkedIn study released this week at Cannes Festival of … Continue reading LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
AI adoption doesn’t have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations. Mark Ogne on May 17, 2024 Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of … Continue reading Cutting through the hype: Generative AI adoption in B2B
