Tag Archives: tightening

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report by Laurie Sullivan @lauriesullivan, August 17, 2021 The future of performance in advertising depends directly on the relationship that CMOs have with their tech-counterparties, CIO, but only 23% of companies that took part in a study released today say they have a “very effective” CMO-CIO … Continue reading CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report →

Tips for Tightening Up Your Cover Letter

Career Resume

Amanda Clark — April 1, 2017 Follow @GrammarChicInc— April 1, 2017 Though the debate rages on regarding resume length, many people are in agreement that your cover letter should be short and sweet – no more than one page. There are always exceptions, but this is the general rule of thumb. If you’re onto a … Continue reading Tips for Tightening Up Your Cover Letter →