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February 24, 2025 Customer co-creation: The time is now How Jaquet Droz sets an example for a customized and personalized approach BY Lior Arussy The emergence of generative AI and digital transformation has redefined customer-company relationships, empowering consumers like never before. As argued in a previous article I wrote, today’s customer is no longer a mere … Continue reading Customer co-creation: The time is now
B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. Mike Maynard on February 20, 2025 Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. … Continue reading Why buying-group marketing beats ABM every time
February 16, 2025 How to reclaim hours by cutting out the biggest time sucks of your workday Good time management isn’t about squeezing more productivity into every moment—it’s about cutting out wasted time to take back those moments completely. BY Kathleen Davis There’s one scarce resource that nearly everyone wishes they had more of: time. It … Continue reading How to reclaim hours by cutting out the biggest time sucks of your workday
February 14, 2025 5 warning signs it’s time to make a change to your executive team Unfortunately, just because a leader excelled previously, doesn’t mean they’re still the right fit. Here’s what CEOs should look out for. BY Nathan Christensen I once hired an executive—we’ll call her Alice—who elevated our company overnight. She helped shape our … Continue reading 5 warning signs it’s time to make a change to your executive team
February 05, 2025 In a time crunch? 3 ways GenAI can come through in a clutch The legal field is renowned for massive documentation, and artificial intelligence can cut review time. BY AJ Shankar In just a couple of years, generative AI (GenAI) has made a big impact on the way people, companies, and entire industries … Continue reading In a time crunch? 3 ways GenAI can come through in a clutch
February 03, 2025 How time zones impact your work and mental health For better productivity and wellness, nearshore roles to a similar time zone. BY Nacho De Marco Imagine this: A team meeting is scheduled for 4 p.m. in California. For software developers in Mumbai, it’s 5:30 a.m. the next day—prime sleeping hours or, at … Continue reading How time zones impact your work and mental health
In a surprising development, Google’s global search market share was less than 90% for the final three months of 2024. Danny Goodwin on January 14, 2025 Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% … Continue reading Google’s search market share falls below 90% for first time since 2015
Most change management is stunningly ineffective. Here’s a middle-out approach that could improve your outcomes. Mike Pastore on January 2, 2025 Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort … Continue reading It’s time for a better approach to change management in marketing
January 02, 2025 The next time you get laid off, it could be via text or email Employers have gotten plenty of bad press for botching layoffs. But some companies may be doubling down on a more impersonal approach to job cuts. BY Pavithra Mohan Since the pandemic normalized hybrid work and virtual communication, a number … Continue reading The next time you get laid off, it could be via text or email
The goal of excellent time management shouldn’t be to achieve maximum productivity and perfection. That approach is a recipe for fleeting satisfaction amid anxiety and shame. BY Next Big Idea Club Kendra Adachi is the host of The Lazy Genius Podcast and the New York Times bestselling author of two books, The Lazy Genius Way and The Lazy Genius Kitchen. The goal of … Continue reading Forget greatness. Manage your time like a lazy genius
