Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns. Ginny Marvin on June 26, 2017 As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken … Continue reading Timeline: Google’s ongoing efforts to address brand safety on YouTube
Trenton Reed — May 15, 2017 — May 15, 2017 Successful website redesigns boost a brand’s image, revitalize content, and update product or service offerings. What many companies don’t consider, however, are the inherent costs and efforts associated with a redesign. Many times, copywriting is the first budget line removed when trying to cut down … Continue reading Where Does Copy Fit into the Website Redesign Timeline?
by Matthew Harris Follow @AddisonWhitneyOctober 3, 2016 Logo evolution is a natural part of the branding process. In fact, the evolution of the overall brand is common, and often necessary, in order to keep up with the latest advancements in the marketplace and ever-changing consumer mindset. But how a logo “should” evolve is still up … Continue reading Iconic Logo Timeline Shows There’s No One Way to Evolve [Infographic]
by KeriLynn EngelSeptember 7, 2016 As a blogger, you know there are plenty of good reasons to self-publish a book that go beyond earning royalties. You also know all the benefits of self-publishing vs. traditional publishing. Think you’re ready to write, upload, and start selling? Hold on just a minute! It pays to plan these … Continue reading How to Self Publish Your Book #2: Setting Your Timeline and Budget
by Goutham Bhadri April 5, 2016 Follow @mktgsamuraiApril 5, 2016 There are over 1.3 billion registered users on Twitter. In the US alone there are 65 million users. If you’re active on Twitter but are not seeing significant business results, a few simple shifts in your strategy could help. When used correctly Twitter is an … Continue reading A 5-Step Guide to Promoting Your Business With Twitter’s New Timeline
by Brian McNeil-Smith March 10, 2016 Follow @easypromosappMarch 10, 2016 As a retailer, you’ve probably read or heard enough about social media to have launched a Facebook page. In fact, for some, a Facebook page comes before a website or even a blog. And like most, after putting some time into a nice picture and … Continue reading Facebook Timeline Sweepstakes: Easy Ways to Increase Followers and Engagement for Your Brand
by Marko Saric February 20, 2016 Follow @MarkoSaricFebruary 20, 2016 Twitter is in trouble if you consider its ambitions to compete with Facebook and conquer the social media world. It’s under pressure to boost the growth and engagement on the platform. The growth has stalled with the monthly active users flat at 320 million. Twitter … Continue reading How Twitter’s Algorithmic Timeline Affects Social Media Marketers
Keith GriffisAugust 23, 2015 Most of us on Facebook spend a lot of time interacting, but when we post things on our Facebook wall about our business it’s like crickets. Post a picture of your baby are your dog and you get 30 to 50 likes. So basically everyone on your Facebook friends list is … Continue reading 3 Tips to Rock the Hell out of Your Facebook Timeline and Turn Yourself Into a Social Media Maven
The company is experimenting with hubs for live shows; if you tweet about one, you’ll be invited to enter a timeline dedicated to conversation about the program. Martin Beck on March 13, 2015 Twitter is experimenting with TV Timelines, a new second-screen experience that makes it easier to see tweets and media related to live … Continue reading Twitter Accelerates Second-Screen Push With TV Timeline Test
