AI-Infused Search Challenges Accuracy, Trust, Page Load Times by Laurie Sullivan , Staff Writer @lauriesullivan, June 25, 2024 Forty-eight percent of people who have used artificial intelligence (AI) in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday. Of … Continue reading AI-Infused Search Challenges Accuracy, Trust, Page Load Times
Shenmue fans are on the move again, this time taking out a Times Square ad Owen Good Gaming Editor (US) You’ve really gotta hand it to Shenmue fans. Few video game fandoms have been this persistent in efforts to keep alive a cult hit. Their latest action: Renting out a video board in New … Continue reading Shenmue fans are on the move again, this time taking out a Times Square ad
The UA 360 shutdown is weeks away. Here’s why big companies still haven’t wrapped up their transition and what you can learn from it. Constantine von Hoffman on May 28, 2024 On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. … Continue reading Time’s running out: Why major corporations haven’t completed GA4 migration
April 21, 2024 4 times artists scrapped their work—and it paid off From ‘Shrek’ to a beloved Bruce Springsteen album, many creative success stories first went through an extensive retooling. Here’s what you can learn from them. BY Joe Berkowitz How do you follow up three Grammy wins? If you’re SZA, whose 2023 hit “Kill Bill” … Continue reading 4 times artists scrapped their work—and it paid off
Google, Microsoft Mention AI More Than 100 Times On Earnings Calls by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2024 Margin improvements took a front seat during the company’s earnings calls on Tuesday, as Google and Microsoft independently spoke about integrating generative AI into every aspect of their businesses — especially advertising. Each company independently … Continue reading Google, Microsoft Mention AI More Than 100 Times On Earnings Calls
This is the latest in a number of lawsuits that have accused OpenAI of taking content without permission to train ChatGPT. Kim Davis on January 2, 2024 Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. They are accused of using millions of articles, without permission, to … Continue reading New York Times sues OpenAI and Microsoft for copyright infringement
The New York Times is suing OpenAI and Microsoft for copyright infringement The AI companies used the newspaper’s articles for training. Malak Saleh Updated Thu, Dec 28, 2023 AP The New York Times is suing OpenAI and Microsoft for using published news articles to train its artificial intelligence chatbots without an agreement that compensates … Continue reading The New York Times is suing OpenAI and Microsoft for copyright infringement
When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times
10 Strategies to Recession-Proof Your Small Business and Thrive in Challenging Times Hitesh Gambhava / Aug 29, 2023 NOW is the time to safeguard your business against the perils of the economic downturn. Once the economy begins to decline, it might be too late to take action and steer your business toward survival and … Continue reading 10 Strategies to Recession-Proof Your Small Business and Thrive in Challenging Times
MLB ads artificial intelligence to its customer experience and other AI fueled marketing technology developments. Constantine von Hoffman on July 20, 2023 The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and … Continue reading The Mets, Red Sox, New York Times and more in this week’s martech AI roundup
