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Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members. Chris Wood on June 20, 2024 Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Here are some key areas where a … Continue reading Marketo experts share tips for successful MAP implementations
Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Alexander Melone on June 14, 2024 Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s … Continue reading 4 tips to build customer loyalty with email
Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Eric Holmen on June 3, 2024 As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should … Continue reading 8 tips to adopt vertical marketing and drive SaaS growth
May 28, 2024 No-buy challenge tips: Know your vulnerabilities and be careful on social media, experts say Thinking of what you would be better off living without? BY Associated Press The rules of a no-buy challenge are self-imposed and simple: Make a list of the non-essential items you won’t spend money on for a set period … Continue reading No-buy challenge tips: Know your vulnerabilities and be careful on social media, experts say
May 25, 2024 3 tips for new managers to develop their personal leadership playbook Alexa von Tobel learned in business school that If you can understand all of your colleagues’ strengths, you can capture them and push them further—making you and your team stronger and more productive. BY Alexa von Tobel Developing management skills and continuing … Continue reading 3 tips for new managers to develop their personal leadership playbook
May 23, 2024 3 tips to feel less bored at work A time management coach explains how being bored at work is a legitimate issue that can sabotage your productivity and your happiness. BY Elizabeth Grace Saunders Sometimes, work feels excruciating. You don’t want to wake up in the morning for it. You feel constantly distracted. … Continue reading 3 tips to feel less bored at work
Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization. Sam Shennan on May 6, 2024 Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the … Continue reading Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences
May 04, 2024 3 key investing tips for early-career professionals Young professionals who set up good investing habits can experience lifelong benefits. Here are the investing behaviors you should adopt early on. BY Emily Guy Birken The first full paycheck you receive as a newly minted adult often feels like the best kind of grownup independence—even … Continue reading 3 key investing tips for early-career professionals
April 27, 2024 What to expect when you’re investing: 3 tips for recent graduates Just as babies and children go through various ages and stages as they grow, so does your nest egg. Here’s what you can expect from your bouncing bundle of assets, starting from the very beginning. BY Emily Guy Birken Investing has … Continue reading What to expect when you’re investing: 3 tips for recent graduates
March 20, 2024 7 tips to lock down the right startup investors for the long haul Increase your chances of a successful capital raise with these strategies from the founder who built and scaled Appfire. BY Randall Ward There is plenty of dealmaking potential today for founders and lots of advice out there about how to … Continue reading 7 tips to lock down the right startup investors for the long haul
