Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. Angelina Eng on December 3, 2024 Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. … Continue reading Rethinking media mix modeling for today’s complex consumer journey
Tag Archives: Today’s
Why public relations is thriving in today’s global marketing mix
PR isn’t just about spinning a yarn; it’s about weaving a brand’s story into the fabric of society. Eric Dates on September 26, 2024 This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is … Continue reading Why public relations is thriving in today’s global marketing mix
3 ways to connect with consumers during today’s complex journeys
Brands can cut through the noise using data-driven insights, delivering value at key moments and building authentic connections. Dave Minifie on September 25, 2024 Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects … Continue reading 3 ways to connect with consumers during today’s complex journeys
Today’s top business headlines: Elon Musk’s AI venture, Shein IPO, and Meta’s Purple Llama announcement
By Rebecca Barker December 08, 2023 Meta: Facebook and Instagram’s parent company announced Purple Llama, a project that prioritizes safety tools and best practices amidst the AI renaissance and the risks coupled with it. Read: Announcing Purple Llama: Towards open trust and safety in the new world of generative AI Grok: The ever-controversial billionaire Elon … Continue reading Today’s top business headlines: Elon Musk’s AI venture, Shein IPO, and Meta’s Purple Llama announcement
Breaking through the noise: How brands can connect with today’s consumers
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs. RJ Licata on November 2, 2023 There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? … Continue reading Breaking through the noise: How brands can connect with today’s consumers
Company Culture: The Key to Attracting Today’s Tech Talent
Company Culture: The Key to Attracting Today’s Tech Talent Mike Monroe / 01 Feb 2023 Generally speaking, your company culture reflects how your employees feel at work. It encompasses workers’ thoughts on your organization, their career goals, the practices they follow, and more. And as the job market becomes more competitive, more candidates will examine … Continue reading Company Culture: The Key to Attracting Today’s Tech Talent
How the YouTube platform paved the way for today’s social media
By Grace Buono September 05, 2022 In 2005, just five years after the launch of YouTube, an average of 24 hours of footage was uploaded to the site every single minute–a shocking figure at the time. Ten years later, the site was receiving 400 hours of video per minute. Though YouTube has been … Continue reading How the YouTube platform paved the way for today’s social media
0% inflation is nice, but this number from today’s CPI report is even more encouraging
By Clint Rainey August 10, 2022 Wednesday finally brought Americans some good news on the inflation front. The Labor Department reported that consumer prices rose 0% for the month of July, perhaps the best indicator yet that inflation may have peaked. That means consumer prices were unchanged for the month of July. … Continue reading 0% inflation is nice, but this number from today’s CPI report is even more encouraging
Today’s B2B buyers are calling the tune
And it’s different from (June 18, 2022)’s tune. B2B marketers need to understand that the tempo is different and the dance steps are faster. William Terdoslavich on June 13, 2022 B2B marketing is a dance between the marketer and the customer. The decision to buy is never easy, so the marketer must cater to the … Continue reading Today’s B2B buyers are calling the tune
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime” coming off of a two-year period where digital became dominant and relationships were forged behind screens. Chris Wood on March 29, 2022 Editorial director Kim Davis kicks off MarTech with his keynote address. Image: Third Door Media. “It’s been necessary at one time or another … Continue reading Breaking down the digital transformation of today’s customer journeys
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