Shawn Overcast — June 30, 2017 Follow @sovercast — June 30, 2017 Not long ago, promotions went to employees with the most technical expertise. Companies bent over backward to gain specialized industry knowledge, so it made sense to promote based on its merit. But the times, as they say, are a-changin’. At a certain point … Continue reading 3 Benefits of Emotional Intelligence for Today’s Business Leaders
Julie Winkle Giulioni — June 17, 2017 Follow @julie_wg— June 17, 2017 Organizations today face unparalleled pressures and challenges—from balancing the needs of customers and shareholders to combating new and evolving competitive forces to anticipating and planning for an uncertain future by ensuring a never-ending flow of innovations and improvements. It’s an exhausting 24/7 effort … Continue reading The FUEL that Propels Today’s Organizations
Patrick Antinozzi — May 4, 2017 Follow @pattitudez— May 4, 2017 TED talks are a great way to burn through a day. You can learn so much in just under 15 minutes, whether you’re looking for education, inspiration, productivity hacks, or even just a good laugh. (you may even realize you’re addicted to your phone) … Continue reading 5 TED Talks That Are Funnier Than Most of Today’s TV Comedies
Sam Kahn — April 10, 2017 — April 10, 2017 Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty … Continue reading 5 Strategies to Engage and Convert Today’s Omnichannel Shopper
Alice Oh — March 10, 2017 — March 10, 2017 Why User Experience Matters Marketers today are faced with the challenge of being able to meet consumers’ demanding needs in a highly digitized world where technology is penetrating almost every aspect of our lives. Brands are forced to accept and adopt technology into their marketing … Continue reading 6 Key Tips on Optimizing User Experience in Today’s Digitized World
Brent Pohlman — February 13, 2017 Follow @brentpohlman— February 13, 2017 First off, let me tell you, I have heard the word persona till I am blue in the face. The Hubspot platform requires users to define all of their clients by creating a particular person with specific attributes when it comes to purchasing. For … Continue reading Is There Really a Persona for Today’s Buyer?
Virginia Franco — January 14, 2017 Follow @VAFrancoResumes— January 14, 2017 These clients come through my doors all the time: smart, achievement-laden professionals, rusty where job searching is concerned. Most have not been in the job market since before the recession and others have never needed to job hunt — until now. Many have heard … Continue reading 2017 Job Hunt Misconceptions Debunked – Workarounds to Address Today’s Realities
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. Christi Olson on October 13, 2016 Attribution is the science behind assigning values to individual touch points throughout a customer’s decision … Continue reading Rethinking today’s attribution problem in digital marketing
by Kevin BeasleyOctober 12, 2016 Online sales to consumers in the United States are expected to reach $ 523 billion by 2020. Fueled by impressive advancements in supply chain and distribution systems, online shopping is delivering the customer experience that is rewarding marketplaces with loyal shoppers that have expanded the shopping list to include everything … Continue reading The Impact of Mobile and Cloud on Today’s Business E-Commerce Marketplace
by Personal Branding BlogOctober 9, 2016 There’s an irony to digital connectivity. On one hand, we need our phones and internet connection to work and remain productive. On the other, repeated studies have shown that continued digital access impairs our focus, promotes procrastination, damages memory, increases anxiety and hinders ability to complete complex tasks. In … Continue reading Regaining Efficiency and Focus in Today’s Digital World
