Tag Archives: together

Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together

Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together by Laurie Sullivan , Staff Writer @lauriesullivan, (March 11, 2022) Baidu Global Business Unit on Thursday announced MediaGo, its artificial intelligence integrated marketing platform, will collaborate with Xandr, a data-enabled technology ad platform. The business now operates independently under the name DO Global. It is responsible for … Continue reading Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together →

How ABM strategies bring marketing and sales together

ABM Strategy

Expert says personalized communications is one way to help bridge the marketing and sales divide. Corey Patterson on December 2, 2021 For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways. And while this may have seemed difficult in the past, the evidence shows the dynamic … Continue reading How ABM strategies bring marketing and sales together →

How to Make Sales and Marketing Get Along & Work Together?

Sales Operations

Pawel Kijko August 22, 2021 Is there friction between Sales and Marketing in your company? You’re not alone. To many B2B companies, it’s just beginning to hit home how much revenue they’re losing because of it. According to HubSpot, the misalignment of the two teams costs $ 1 trillion a year because of wasted marketing … Continue reading How to Make Sales and Marketing Get Along & Work Together? →

6 Benefits of Sales and Marketing Working Together

Sales Tools

Vikas Kalwani July 26, 2021 Effective collaboration is an objectively “good thing” for any business function. But it arguably makes the biggest difference in sales and marketing. According to LinkedIn research, almost nine in 10 sales and marketing leaders say closer alignment between the two functions is the number one opportunity for improving business performance … Continue reading 6 Benefits of Sales and Marketing Working Together →

How SEO And Content Marketing Work Together?

SEO And Content Strategy

Keenan Guiet May 19, 2021 For content marketers, SEO can be a hassle. Are they the same? Is SEO at odd with content marketing? Can you forcibly make them work together? It is easy to get lost in how they work together. In certain blog posts, they sometimes even seem at odds with each other … Continue reading How SEO And Content Marketing Work Together? →

Using PPC & SEO Together to Generate Leads

PPC Strategies

Garry West March 15, 2021 Trying to decide whether to spend marketing resources on PPC or SEO? Alternatively, you could ditch the ‘either/or’ approach and explore ways in which they complement each other. After all, both PPC and SEO are about directing online searchers to your website, so why not combine the two in order … Continue reading Using PPC & SEO Together to Generate Leads →

7 Unique Ways Instagram and Email Marketing Work Together

Email Marketing Tools

Denise Langenegger November 16, 2020 When it comes to marketing, email is perceived as an old-school marketing tactic while Instagram is seen as the new kid on the block. When creating a marketing campaign, however, email and Instagram can work together in a harmonious way that utilizes each of their unique advantages. With more than … Continue reading 7 Unique Ways Instagram and Email Marketing Work Together →

Weaving processes together: Pega’s outlook

Business Process

From engaging under-served customers, to emphasizing ethical AI, center-out architectures, and addressing the distributed work environment. Kim Davis on October 1, 2020 With its announcement this week of Value Finder, customer engagement platform Pega aims to help brands drive value from under-served customers. While messaging core customer segments about current products, brands can overlook the … Continue reading Weaving processes together: Pega’s outlook →

How AI and video marketing can work together in the time of COVID

Video Marketing

Selling luxury real estate remotely using AI and video. Rodric Bradford on July 15, 2020 “While early adopters of AI are still bullish, their competitive advantage may be waning as barriers to adoption continue to fall and more creative use of the technology grows.” Those are the words of Deloitte AI Institute Principal Nitin Mittal … Continue reading How AI and video marketing can work together in the time of COVID →

Putting Together a Post COVID-19 Digital Marketing Action Plan

Digital Marketing

Joe Cox July 2, 2020 The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small outdoor gatherings and some sports are now permitted. So is visiting parks and beaches within England. These … Continue reading Putting Together a Post COVID-19 Digital Marketing Action Plan →