A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work together and why it will result in a better customer experience. Erik Bratt on September 2, 2015 Do your marketing vendors play well with each other? If they were on a playground together, … Continue reading Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
Creativity and technology don’t need to be at odds with one another. Columnist Mary Wallace explains why the two must work together to deliver the best marketing results. Mary Wallace on July 21, 2015 My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now … Continue reading Technology And Creativity Must Play Nice Together In The Marketing Sandbox
by Brian Farrell May 15th, 2015 In the traditional business world, marketing is like a big umbrella. The sales department is one of many departments that, in theory, function under the marketing umbrella. In reality, the marketing and sales departments often pursue their own unique responsibilities. Unfortunately, these responsibilities may conflict, but if you want … Continue reading How To Get Marketing And Sales Funnels To Work Together
by Zoe Summers March 10th, 2015 Zoe Summers Zoe Summers is an experienced Social Media Consultant. One of the Co-Founders of Mass Planner, a social automation software. Before joining the startup world, she worked with big corporations, helping them change the world one step at a time. She loves writing, exploring new sunnier places and … Continue reading “Brands have more followers on Google+ than on all others together”
Contributor Mary Wallace says martech is the conveyor belt that delivers the widget — the content. No belt, no widget. No widget, no need for the belt. Mary Wallace on March 3, 2015 Within the typical marketing organization, the people responsible for marketing technology (Martech) and those running Content Marketing are completely separate from one … Continue reading Why You Need Content & Martech To Work Together
Bill FaethFebruary 6, 2015 Increase Customer Conversions, Starting With Your Existing Customers A lot has been said about the value of cross-selling and upselling when it comes to the bottom line. It’s Marketing 101. It is easier and a lot less expensive to cross-sell to existing customers than it is to find and woo new … Continue reading Upsell, Cross-Sell & CRM: How They Work Together
SEOs and developers can often butt heads, but columnist Neil Patel provides some advice for how we can work together to achieve our common goals. Neil Patel on December 19, 2014 In order to have a successful website, you need a lot of things. For purposes of this article, I’m only going to discuss two … Continue reading 10 Things That SEOs & Developers Need To Know In Order To Work Successfully Together
If I were to concoct a theme for the upcoming newfronts and upfronts – those annual showcases of the (alleged) best video of next season – it would be this: “Social Media and TV – They’re Better Together.” I know, I know, that’s probably far more hype than any of us can stomach on a … Continue reading Social Media And TV – So Happy Together
